Data Science for Marketers Lesson #4

In this installment of our data science for marketers series, Lytics manager of data science Drew Lanenga dispels the misconception that machine learning and AI replace marketers. Instead they are tools that can help marketers make decisions faster and with more accuracy.

Make sure you check out the other videos in this informative series at the links below:

• Lesson 1: Not all data are created equal
• Lesson 2: The right data gets results
• Lesson 3: What’s the difference between first-party vs. third-party data
• Lesson 5: Insight without action is just information