Demo: Lytics and Campaign Monitor

Lytics and Campaign Monitor

Send emails your customers can’t ignore. Power your Campaign Monitor emails using machine learning and real-time behavioral data from the Lytics Customer Data Platform



With Lytics and Campaign Monitor you now can send more relevant and timely emails based on how your customers engage with your brand in real time. The Lytics partnership allows you to trigger journeys in Campaign Monitor based on machine learning subscriber activities across all communication channels, as opposed to a static, list-based approach.

Leverage the power of machine learning, and send emails using real behavior-based attributes. Identify subscribers who are most engaged in email, or likely to unsubscribe. Use Lytics Content Affinity capabilities to only send emails with content your subscribers care about. With the Lytics Customer Data Platform (CDP) integrated with Campaign Monitor your emails are smarter, more efficient and more effective.