How to uncover the right customer data for your business

In a recent survey of 300 professionals, we discovered over ⅔ of marketers are worried about third-party data disappearing—and almost half didn’t trust their own departments to use the data they had effectively.
In this webinar with Lytics President Jascha Kaykas-Wolff and Vanson Bourne researcher Jessica Gillingham, you will learn:

•  How ever-expanding stores of information don’t necessarily provide insight
•  Why the value of third-party data is declining
•  How first-party data may hold the key to unlocking personalized marketing

For a more in-depth look at the study behind the conversation, download The Right Customer Data.