Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform
Marketers are challenged to deliver highly relevant content to individual customers across channels and at scale. According to Gartner’s recent survey of marketing leaders, these challenges lie in how marketing teams are organized, and the workflow process used by those teams. It’s time to tackle these challenges head-on with an evolution of workflows and organizational models, powered by a modern customer data platform (CDP).
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