On-demand Webinar: Everything has changed. Has your MarTech stack?
Your customers are demanding bespoke, digital-first engagement with brands…and the same old marketing technology can’t deliver them. As marketers, you must move beyond collecting data and building profiles.
You need an intelligent customer data platform that analyzes first-party data, accurately predicts customer behavior, and delivers personalized marketing at scale, in real-time, to maximize customer engagement and lifetime value.
Watch this recorded session with Lytics President Jascha Kaykas-Wolff to learn why CX is driving marketing for the foreseeable future.
Learn how to:
- Prepare for the transition away from third-party to first-party customer data
- Identify the key components of a true CDP: a data warehouse, a data pipeline, and a decision engine
- Align the components of your martech stack with your business goals