In a recent survey, we asked 300+ marketing professionals how prepared their organization is with a first-party data strategy, and the results were…not great.
In this webinar with Lytics President Jascha Kaykas-Wolff and MightyHive’s Director of Global Customer Data Strategy, Steve Lok, you will learn:
• Why you need a first-party data strategy
• The importance of being data rich with consent driven experiences vs data poor
• How to prepare for the transition away from third-party to first-party customer data
For a look at the data behind the conversation, grab the Survey Results infographic No More Cookies: From Third to First-party Data.