Webinar: Measure Trust Instead of Transactions

In this webinar, Robert Rose, senior contributing analyst at Digital Clarity Group, explains why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

Consumers are increasingly skeptical that brands mean what they say. Yet trust – a firm belief in the reliability of what’s presented to them – is essential for attraction, engagement, and advocacy. Sure, creating whizzy digital experiences with the latest marketing technologies is essential. But marketing efforts are bound to fall short if conversion is all that matters. Today it’s about building trust as the heart of customer relationships and business success.

In this on-demand webinar you'll learn:

  • Context through the lens of trust
  • Failed promises of “dynamic content”
  • Unintended consequences of technology

Check out the full insight brief from the Digital Clarity Group: Measure Trust Instead of Transactions - Optimizing Digital Experiences