Primary research from the Digital Clarity Group addresses why organizations invest in DXPs, how they choose their approach and vendor partners, how buyers define DXPs, and what systems and tools are most important for driving lasting business transformation.
Digital disruption and business transformation are unstoppable forces propelling the strategies, business models, and priorities of business and government leaders worldwide. No industry, region, or business size is exempt. This trend pushes business, IT, and marketing leaders to develop unique, effective solutions that deliver exceptional customer experiences through digital experience platforms.
In organization after organization, the C-suite and board of directors drive decisions about digital experience strategy and technologies. This may seem like overkill, but it’s not. Why?
Because an organization’s DX strategy, architecture, and platform are so crucial to its business plan and business model, in early 2018 Digital Clarity Group (DCG) undertook a seminal research project examining the trends, preferences, and strategies for digital experience platforms (DXPs).
To gain deep insights into strategies for implementing DXPs that support transformational business models, they surveyed 300 business and IT leaders in North America and Europe. They also interviewed 22 business and technology leaders in North America, Europe, and Latin America to understand their strategic approaches for implementing DX experiences, platforms, and technologies; and executives and managers from nine providers of DX technologies and services.
“What is the most important digital experience capability in our ecosystem? The answer is not a technology category. It is about consumer information. That is the engine for everything else Heineken is building.”
KEY FINDINGS IN THE REPORT: