Lytics CDP and the California Consumer Privacy Act (CCPA)
How will your business be impacted by CCPA?
In this guide, you will learn:
– How CCPA requirements impact businesses involved in marketing and your company’s marketing efforts;
– How the Lytics CDP collects and discloses consumer personal information on behalf of its customers.
Lytics recommends you consult your organization’s legal counsel and/or privacy experts to determine what is required for your specific organization.