Lytics CDP and the California Consumer Privacy Act (CCPA)

How will your business be impacted by CCPA?

In this guide, you will learn:

– How CCPA requirements impact businesses involved in marketing and your company’s marketing efforts;

– How the Lytics CDP collects and discloses consumer personal information on behalf of its customers.

Lytics recommends you consult your organization’s legal counsel and/or privacy experts to determine what is required for your specific organization.