How Digital Marketers Can Prepare for the Death of Third-Party Cookies
In a recent Lytics survey of 300 marketers, 37% reported they have little or no first-party data to make up for the impending loss of third-party cookies in 2022. Learn how to reach customers and fuel your digital ad revenue with a first-party data strategy.
Download the guide to learn:
- How Google FLoCs work
- Cookie-free solutions to optimize your ROAS and customer experience
- How a customer data platform helps you collect and use behavioral data in your campaigns
- How to transition from third-party data to a first-party data strategy