No More Cookies: New Research Shows Why Marketers Need New Solutions to Thrive in a Changing Landscape

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No More Cookies: New Research Shows Why Marketers Need New Solutions to Thrive in a Changing Landscape

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How Digital Marketers Can Prepare for the Death of Third-Party Cookies

In a recent Lytics survey of 300 marketers, 37% reported they have little or no first-party data to make up for the impending loss of third-party cookies in 2022. Learn how to reach customers and fuel your digital ad revenue with a first-party data strategy.


Download the guide to learn:

  • How Google FLoCs work
  • Cookie-free solutions to optimize your ROAS and customer experience
  • How a customer data platform helps you collect and use behavioral data in your campaigns
  • How to transition from third-party data to a first-party data strategy