Serving customers and their needs is the mission of Yamaha Corporation of America. In this session, Athan Billias, Marketing Technology Strategy Manager at Yamaha, will discuss how the organization determined the need for a customer data platform, specifically the Lytics CDP, in order to move individual customers through a continuous journey, serving them in the moment, based on what they care about.
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Sharing Passion & Performance: How Yamaha Connects Directly With Their Customers

Serving customers and their needs is the mission of Yamaha Corporation of America. In this session, Athan Billias, Marketing Technology Strategy Manager at Yamaha, will discuss how the organization determined the need for a customer data platform, specifically the Lytics CDP, in order to move individual customers through a continuous journey, serving them in the moment, based on what they care about.