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  • Blog Post
  • Customer Data Platform
  • In the News

How Atlassian uses a CDP for more relevant customer engagement

Check out VentureBeat's recent webinar featuring Lytics customer Atlassian talking about how they're using a Customer Data Platform to build their Engagement Platform.

  • Blog Post
  • Retail
  • Personalization

Webinar: How Dr. Martens and Wildfang create cult-like followings with a CDP

  • Blog Post
  • Facebook
  • First-party Data

Facebook killed the easy button. Here's what marketers need to do now.

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

  • Blog Post
  • Facebook
  • Advertising

Use Lytics to make your Facebook ads up to 40% more efficient

Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.

  • Blog Post
  • Customer Data Platform

New to Customer Data Platforms? Here's a primer.

There’s been a lot of coverage on Customer Data Platforms in the past year and the number of large-scale CDP adopters has dramatically increased. So, why now?

  • Blog Post
  • Identity Resolution

Understanding Lytics' identity resolution process

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

  • Blog Post
  • Personalization
  • Case Studies

How Dr. Martens uses unified customer profiles for 60% higher conversions

  • Blog Post
  • Data Science
  • Predictive Scoring

A look at Lytics predictive scoring

It’s no secret that modern digital marketers need more than just declarative data to build quality, personalized campaigns. They’ll need more than a snapshot of clicks, opens, retweets and other signals to build quality, personalized relationships with customers.

  • Blog Post
  • AI Marketing

Using Artificial Intelligence to maximize marketing resources and reach the right customers

How you can use AI to boost the performance of your marketing channels without increasing your budget or headcount.

  • Blog Post
  • Orchestration
  • Personalization

Introducing Lytics Orchestrate

Our new capability provides a fresh way to visualize where audience, activation and marketing campaigns merge in the Lytics user interface (UI).

  • Blog Post
  • Content Affinity
  • In the News

TechCrunch features Lytics' CDP for one-to-one marketing

  • Blog Post

Anomaly detection with Lytics' Anomalyzer SDK

  • Blog Post
  • Customer Data Platform

5 things to look for in a Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

  • Blog Post
  • Customer Data Platform
  • Data Unification

Customer Data Platforms: Build or Buy?

Why are more and more companies buying Customer Data Platforms instead of building them in-house? Find out from Jeff Hardison, VP of Marketing at Lytics.

  • Blog Post
  • Personalization

How Agora Financial's CDP-driven web personalization strategy increased revenue by 167%

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization Product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate, to see how they did it.

  • Blog Post
  • Content Affinity
  • Natural Language Processing

A glimpse under the hood of Natural Language Processing

  • Blog Post

Are you building data-first user personas?

Customer interaction data can lend us a level of insight that demographic and declarative data-based personas can't. Read this article to learn how the collective power of customer data from different channels can enhance your user personas.

  • Blog Post

A closer look at designing the new Segment Builder

Lytics re-designed our Segment Builder. Here's how we've made customer data segmentation even easier.

  • Blog Post
  • Customer Data Platform

CDPs vs. DMPs: What's the difference?

James McDermott demystifies the differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) and outlines what you need to know about new emerging categories of marketing tech.

  • Blog Post
  • Data-first Marketing

Are you making the most of your first-party data?

Making sense of your first-party data can lead to killer remarketing advantages. Learn more about how the data you collect already can supercharge your ad campaign performance.

  • Blog Post
  • MarTech
  • Customer Data Platform

Trending theme: CDPs as marketing's central nervous system

Check out MarTech Today's recap of MarTech East in Boston. Lytics and Customer Data Platforms were a key theme of the event.

  • Blog Post
  • Content Affinity

A developer's introduction to Content Recommendations

Did you know that Lytics offers one-to-one content recommendations powered by user affinities and that getting our recommendations on your website is as easy as writing HTML?

  • Blog Post
  • MarTech
  • Case Studies

How The Economist is smashing revenue records with a CDP

  • Blog Post
  • First-party Data
  • Customer Data Platform

7 big data myths—and the truth behind them

What is the truth about big data? What exactly is it? What does it matter? And can it really drive marketing results? Here are 7 common big data myths we’re here to bust.

  • Blog Post
  • Integrations
  • Snapchat

Snapchat selects Lytics to help onboard custom audiences

  • Blog Post
  • Customer Data Platform
  • First-party Data

How data-first personas inform adaptive content

Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.

  • Blog Post

How do you build your marketing stack?

  • Blog Post
  • User Intent
  • Data Science
  • Content Affinity

Understanding user intent through content

  • Blog Post

Using data visualization in the Lytics dashboard to tell a story

Let's break down how data visualization is much more than pretty graphs. The right display of data using the right medium can convey information far easier than words. See this in action and use some in your next presentation.

  • Blog Post
  • Behavioral Marketing
  • Customer Data Platform

What are behavioral segments (and how do they work)?

  • Blog Post

Segmented email: How to overcome bulking and improve results

Are some of your emails going to junk folders or being blocked by Internet Service Providers? Here's how Lytics can help you reduce your email bounces rate and improve email engagement with your subscribers.

  • Blog Post

Making Google Analytics insights actionable with a CDP

Most analytics tools are used purely for insight discovery rather than empowering action. We explore how the Lytics analytics integrations focus on action and filling the some massive gaps traditional analytics tools miss.

  • Blog Post
  • Data Science
  • Data-first Marketing
  • Behavioral Marketing

Behavioral segmentation data outperforms demographic data

Looking for more marketing precision than traditional demographic- and attribute-based segmentation offers? Here's why behavioral data is the answer.

  • Resource
  • White Papers

Measuring Trust Instead of Transactions: Optimizing Digital Content Experiences

If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.

  • Resource
  • Webinars

Webinar: The Burdens and Benefits of GDPR

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently.

  • Blog Post
  • Trust
  • Privacy
  • First-party Data
  • Transparency
  • Digital Marketing

We are committed to privacy and transparency

  • Resource
  • Webinars

Webinar: Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Resource
  • Guides

The Impact, Burdens, and Benefits of GDPR

Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.

  • Resource
  • Guides

How Lytics Supports GDPR

How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.

  • Resource
  • Guides

The Ultimate Guide to Facebook Advertising with Lytics

Understand how the Lytics Customer Data Platform improves targeting, increases conversions and reduces costs with Facebook advertising.

  • Blog Post
  • Customer Data Platform
  • Personalization
  • First-party Data
  • Data-first Marketing

Advantages for Quick Service Restaurants (QSRs) that leverage a CDP

Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP) and how multi-channel marketing and personalization dramatically improve using CDP technology.

  • Resource
  • White Papers

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Primary research from the Digital Clarity Group addresses why organizations invest in DXPs

  • Blog Post
  • Customer Experience
  • Outcomes
  • Trust

The power of outcomes

  • Resource
  • Webinars

Webinar: Customer Data is Your Best Loyalty Tool

How Dr. Martens and Wildfang create cult-like followings.

  • Resource
  • Video

Demo: Lytics and Campaign Monitor

Power your Campaign Monitor emails using machine learning and real-time behavioral data from the Lytics Customer Data Platform.

  • Blog Post
  • Digital Marketing
  • Integrations
  • MarTech

Market leaders put CDPs at the center of Digital Experience Platforms

Consistently delivering great digital customer experiences can make the difference between being a market leader and losing significant market share. Read this new research report from DCG to find out why market-leading companies choose best-of-breed technologies for their marketing operations system and put customer data at the center.

  • Blog Post
  • AI Marketing
  • Data-first Marketing
  • Identity Resolution

Five foundational practices to maximize your AI investment

Today's AI MarTech offers enormous potential to marketers, but the operational complexity of these programs can be daunting. How can you get the most out of your AI investment? Build your programs on a solid foundation.

  • Resource
  • Webinars

Webinar: Operationalizing a Digital Experience (DXP) Platform to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Blog Post
  • Behavioral Marketing
  • Digital Marketing
  • Facebook

The ultimate guide to Facebook advertising with Lytics CDP

What if you could make Facebook’s robust targeting abilities even better, increasing your ROI and exceeding your business goals? Here's how you can.

  • Blog Post

How identity graphs make marketing smarter

  • Blog Post
  • Customer Experience
  • Data-first Marketing

How to align your organization around customer centricity

As competition in every sector heats up, organizations are focused on gaining a deeper understanding of their customers. As teams consider adopting a CDP, tensions can arise between IT and marketing over who owns customer data. Here's how we guide companies through this process.

  • Resource
  • White Papers

Permission Marketing: The Role of Trust in the New Data Economy

Consumers no longer trust companies with their data. And who can blame them?

  • Blog Post
  • Behavioral Marketing

Making behavioral marketing work for your brand

  • Blog Post
  • In the News
  • MarTech

Lytics takes top spot in Relevancy Ring CDP Buyer’s Guide 2018

In its first CDP Buyer's Guide, The Relevancy Group gave Lytics the highest scores in five categories, as well as customer satisfaction. The report also offers insights into how top marketers across industries are using a CDP to deliver better marketing with increased efficiency. Find out how Lytics, and your org, stack up against the competition. ​

  • Blog Post
  • Customer Experience
  • Digital Marketing
  • Personalization

How to become a customer-centric company

81 percent of customers want brands to know them better, but moving toward customer centricity is an ongoing challenge. To move forward, we need to shift our mindsets in a big way.

  • Solution

360 Customer View

Up-to-date customer profiles enriched with behaviors and machine learning

  • Partner

Google

Google offers a variety of products for businesses. Integrating Lytics with Google can unlock customer data to drive better customer experiences.

  • Customer

Atlassian

Personalized Experiences That Increase Customer Lifetime Value

  • Customer

The Economist

The Economist saw 4X revenue growth using Lytics

  • Customer

Nestle Purina

Nestle Purina Pet Adoption Website Uses Lytics to Build Trusted Relationships with Customers

  • Solution

Data Privacy and GDPR

Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR

  • Solution

Integrated App Development

Leverage Lytics insights directly into customer-facing applications, products and services

  • Customer

AEG Presents

Custom Concerts: Connecting music fans with concerts they love

  • Customer

Leading International Beer Brand

One International Beer Brand's Creative Strategy for Getting Closer to Customers With Lytics CDP

  • Product

Orchestration

Accelerate your cross-channel campaigns with actionable insights derived from the centralized intelligence of your customer data.

  • Solution

Smart Segmentation

Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels

  • Solution

Advertising with First-Party Data

Improve acquisition and retargeting results with smarter advertising

  • Solution

Intelligence in the Martech Stack

Derive smart insights that can be leveraged across all the tools in the Martech stack

  • Partner

Snap

Lytics integrates with Snap to allow businesses to bring their customer data into Snap for more personalized advertising campaigns for highly engaged audiences.

  • Partner

Amazon Web Services

Lytics partners with AWS to enable easy ingest and egress of cloud data stored in AWS to be combined with marketing data stored in Lytics.

  • Partner

Iterable

The integration with Lytics allows a marketer to use all available customer data to trigger the right message, with the right content for each user.

  • Partner

Dotdigital

By integrating Lytics and Dotdigital, marketers can trigger the right message to the right person across mobile and email.

  • Partner

Merkle

  • Partner

Refined Path

  • Partner

Leverage Lab

  • Partner

Element Solutions

  • Partner

CMO Labs

  • Partner

Cardinal Path

  • Resource
  • Webinars

Webinar: Marketing 3.0 Workflows

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

  • Blog Post
  • Customer Data Platform

Everybody’s talking about Customer Data Platforms

  • Blog Post
  • Strategy
  • Services
  • Webinar

Marketing 3.0: Evolve your personalized marketing with a CDP

  • Blog Post
  • Strategy
  • Services
  • Customer Data Platform

How to get the most out of your Customer Data Platform with Lytics’ strategic consulting services

  • Blog Post
  • Data-first Marketing
  • Customer Data Platform
  • Personalization

Chief Marketer special report: How marketers use data to create customer confidence

Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.

  • Blog Post
  • Data Unification
  • MarTech
  • Webinar

Customer data challenge: Improve MarTech efficiency and ROI with unified data (webinar)

  • Resource
  • External Link

Top 10 Web Personalization Use Cases Top 10 Use Cases For Web Personalization

Successful web personalization delivers the right content to the right person at the right time. But where do you start? According to our customers, here are the top-ten web personalization tactics to get you brainstorming.

  • Resource
  • Guides

The Top 5 Personalized E-Mail Marketing Use Cases

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

  • Resource
  • Guides

Use-Case Study: Web Content Recommendations

Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.

  • Blog Post
  • Retail
  • eCommerce
  • Advertising

How Dr. Martens used Lytics CDP to achieve a 60% higher conversion rate

When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, collect and segment their customer data, the results were powerful. Find out how they achieved a 60 percent higher conversion rate here.

  • Blog Post
  • Personalization
  • Stats

11 reasons personalized marketing is essential to business success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.

  • Resource
  • Guides

How Lytics Can Improve Your Behavioral Retargeting

The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.

  • Resource
  • Product Briefs

Lytics Solution Overview

Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.

  • Resource
  • Product Briefs

Lytics Orchestrate Overview: Optimize User Experiences

Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.

  • Resource
  • Product Briefs

Lytics Content Affinity Overview

The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.

  • Resource
  • Product Briefs

Lytics personalization overview

Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.

  • Partner

Arke

  • Partner

Isobar

  • Blog Post
  • Data-first Marketing
  • Personalization

9 incredible statistics about data-driven marketing

Data-driven marketing is driving incredible results—from increased engagement to ROI to overall company profits. But don't take our word for it. Here are the statistics.

  • Blog Post
  • Case Studies
  • Customer Data Platform
  • Results

5 Lytics CDP marketing results that will blow you away

If you want to grow revenue, customer loyalty, and marketing ROI, the answer is in harnessing customer data. But don't take our word for it. Our real-world results speak much louder than we ever could.

  • Blog Post
  • Marketing

11 surprising stats about the multi-channel purchase process

How multi-channel do companies need to be to serve today's customers? Which channels are important? And does multi-channel marketing really make a difference in business success? Find out here.

  • Blog Post
  • Privacy
  • Marketing

9 statistics that reveal how customers feel about data privacy today

Customers are more aware of—and concerned about—their data privacy than ever before. So, what does this mean for marketers? Find out here.

  • Blog Post
  • Customer Data Platform
  • Data Science
  • Behavioral Marketing

Planning to implement a CDP? Choose one with the right capabilities

So, you've decided to implement a CDP... but what now? What features should you be looking for? What's optional and what's essential?

  • Resource
  • Webinars

Panel Discussion: The Future of the Martech Super Stack

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • Blog Post
  • MarTech
  • Customer Data Platform

Building a MarTech super stack: Tips from leading tech companies

How should companies move forward in 2019? How do we keep our MarTech stacks useful and usable? How do we build (or re-build) a stack that generates real-world results? Find out what tech leaders have to say.

  • Event
  • External Link

Digital Marketing Transformation (August 26-27)

The Digital Marketing Transformation Assembly will bring together North America’s most prominent digital marketing technology and business leaders from all major consumer-driven industries to discuss the latest technology, innovations, and strategies driving digital marketing in 2019 and beyond.

  • Blog Post
  • Customer Story
  • Personalization
  • First-party Data

How The Economist grew digital subscriptions by 300%

What could your business do with a 300 percent increase in subscriptions or sales? When The Economist chose to harness the power of customer data, machine learning and AI through Lytics, those are the powerful results they reaped. Here's how.

  • Blog Post
  • Customer Data Platform
  • CDP
  • Marketing Strategy
  • Marketing

What is a Customer Data Platform (CDP)—and why does it matter?

More companies are researching and implementing CDPs every day. But what exactly is a CDP and what can it do for your business? Read on to find out.

  • Blog Post
  • Marketing
  • Customer Data Platform

Is your organization ready for a Customer Data Platform?

Data-driven marketing is proven to increase engagement and sales. But before you commit to a CDP, it's important to assess your organizational readiness.

  • Blog Post
  • Customer Data Platform

What to look for in a Customer Data Platform

Once you know you need a CDP, how do you find the right CDP for you? What should you look for? What questions should you ask?

  • Blog Post
  • Customer Data Platform
  • Marketing
  • Strategy

How to choose a Customer Data Platform

Once you know you need a CDP, what comes next? With more and more tools cropping up each year, how do you choose the right one? How do you go about finding the CDP that meets your business’ specific needs?

  • Blog Post
  • CDP
  • Customer Data Platform
  • MarTech

So you’ve got a Customer Data Platform...Now what?

Once you have your CDP, how do you go from no CDP to Netflix-level personalization? What are the next steps? What should you be thinking about when you start implementing your new technical tools?

  • Blog Post
  • Marketing
  • CDP

Smart audience segmentation and suppression with a CDP

More and more companies are turning to the data to personalize their marketing, to target the right customers with the right messages at the right time and to make sure they aren’t targeting the wrong customers. In the world of Customer Data Platforms, we call this segmentation and suppression. Here’s how it works.

  • Resource
  • Guides

How to Choose a Customer Data Platform (CDP)

How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.

  • Webinar

The Burdens and Benefits of GDPR: A Webinar Primer - Saturday, July 20th

Tim Walters of The Content Advisory and Lytics' Darren Guamaccia presents a webinar primer on the need for marketers to embrace GDPR.

  • Webinar

Marketing 3.0

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

  • Webinar

Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Webinar

Operationalizing a Digital Experience Platform (DXP) to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Webinar

Customer Data Challenge

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • Webinar

Panel Discussion: Building a MarTech Super Stack - Saturday, July 20th

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • Webinar

Customer Data is Your Best Loyalty Tool - Tuesday, December 4th

How Dr. Martens and Wildfang create cult-like followings.

  • Webinar
  • External Link

The New 5 P's of Marketing

Craig Schinn, VP of Strategic Services at Lytics, will break down the new 5 P’s that marketers need to be thinking about.

  • Webinar
  • External Link

How Publishers are Using CDPs to Better Engage and Monetize Audiences - Tuesday, December 11th

Hear how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.

  • Blog Post
  • Personalization

What is marketing personalization—and why does it matter?

Personalization is marketing's holy grail. But what does that mean? What is personalization, really? And how does it impact marketing today and into the future?

  • Blog Post
  • CDP
  • Personalization

How Customer Data Platforms (CDPs) support personalization

How do Customer Data Platforms (CDPs) support personalization? Are they all created equal? What should companies committed to personalization look for in a CDP? Find out here.

  • Blog Post
  • Personalization
  • CDP

How to evaluate CDPs for personalization capabilities

Lytics recently re-launched our personalization guide. Here's what it has to say about how to evaluate CDPs for their personalization capabilities.

  • Blog Post
  • Marketing
  • Personalization

How to build a personalized marketing strategy

Personalization may be marketing's next holy grail. And like any other quest, it doesn't happen overnight. Find out how to get started here.

  • Webinar
  • External Link

On Demand | Customer Spotlight: How Tableau's Smart Martech Stack Improves Digital Customer Experiences

Jason Widup, Vice President Marketing Operations, explains how Tableau used a hybrid approach, with Lytics at the core, to create a better customer experience, attain improved lead quality and better targeting, while becoming more self-sufficient.

  • Event
  • External Link

CRM Evolution - Monday, April 29th

  • Event
  • External Link

Executive Briefings with Merkle, Google & Lytics

Join Merkle, Google & Lytics for an exclusive briefing to learn a new approach to marketing.

  • Event
  • External Link

MarTech West - Wednesday, April 3rd

  • Event
  • External Link

MarTech East (September 16-18)

Attend MarTech to navigate the complexities, technologies, and organizational challenges with best practices and case studies from senior marketers just like you.

  • Event
  • External Link

Boston CMO Executive Summit (June 6)

Built by CMOs, for CMOs, this exclusive gathering presents dynamic speakers and opportunities to collaborate on the most relevant and pressing issues CMOs encounter today.

  • Event
  • External Link

New York CMO Executive Summit (June 18)

Built by CMOs, for CMOs, this exclusive gathering presents dynamic speakers and opportunities to collaborate on the most relevant and pressing issues CMOs encounter today.

  • Resource
  • Webinars

Webinar: Customer Data Challenge copy

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • Blog Post
  • MarTech
  • CDP

Tableau’s 10 rules for building a hybrid MarTech stack

Industry leader Tableau built a successful hybrid MarTech stack. Here's how.

  • Blog Post
  • MarTech
  • Customer Data Platform
  • MarTech Stack

Should you build or buy MarTech tools? For Tableau, the answer was a hybrid approach.

There are three ways to build a MarTech stack. Learn how industry leader Tableau approached theirs.

  • Webinar

Optimizing the customer journey

Find more customers who look like your best customers and own the customer relationship by creating 1:1 personalized experiences.

  • Resource
  • Guides

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

  • Partner

PostUp

By integrating Lytics and PostUp, marketers can trigger the right message to the right person across all channels.

  • Partner

Reltio

Together with Lytics, MDM + CDP offer large Enterprises the scale, security, governance they need along with the ML, marketing insights and orchestration.

  • Blog Post
  • Personalization

Personalization: Going beyond demographic data

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology. Download our latest guide and learn to give the people what they want, at scale.

  • Blog Post
  • news

Lytics raises $35 million to extend leadership position in CDP market

Lytics just closed our Series C investment round. Here’s how it went and what comes next.

  • Blog Post
  • Marketing
  • Marketing Strategy
  • Digital Transformation

Is your marketing pervasive? (Because it should be.)

Purchase rates and customer engagement run 250% higher with omni-channel marketing. If you're not already marketing cross-channel, here's why you should be.

  • Blog Post

If you’re not serving customers in real time, you’re falling behind.

In our recent whitepaper, The New 5 Ps of Marketing, Craig Schinn talks about why it's important that marketing be present. Here's a deeper look at why.

  • Blog Post
  • Personalization
  • Data-first Marketing

Proprietary data: The secret to personalization success

Amazon and other industry leaders are constantly collecting proprietary data on their users. And it's foundational to their marketing success. Here's why.

  • Blog Post
  • Predictive Marketing
  • Marketing Strategy
  • Marketing

The truth about predictive marketing

Predictive insights helped The Economist grow subscriptions by 300%. Here's why they're an essential foundation to any marketing effort.

  • Blog Post
  • CDP
  • Marketing
  • Personalization
  • Data Science

How to fix your campaign execution

Campaign execution has to deliver results, at scale. Here's why it happens and how to fix it.

  • Event
  • External Link

SEAT Conference (July 14-16)

SEAT - “Sports & Entertainment Alliance in Technology” - is dedicated to the executives, decision makers and professionals who work in the field of technology, venue security, cloud security, digital marketing, social media, CRM, mobile technologies, fan engagement, game day production, ticketing operations and sales, marketing, database marketing and sales across the World-wide sports, collegiate and the entertainment industry.

  • Event
  • External Link

Gartner Marketing Symposium - Monday, April 29th

  • Webinar

Build a Data-driven Marketing Org - Advance to Marketing 3.0 - Thursday, March 28th

Learn how to transition from Marketing 2.0 to Marketing 3.0 by aligning teams and technologies to execute true cross-channel personalization.

  • Resource
  • White Papers

The New 5 Ps of Marketing: A Digital Transformation

So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.

  • Customer

The Motley Fool

The Motley Fool centralized Data & Decreased Cost Per Acquisition by 20%

  • Blog Post
  • Personalization
  • Marketing Strategy
  • Marketing

5 steps to implement personalization with your CDP

Once you have a CDP, how do you use it to drive business results? How do you go from where you are today to true 1:1 personalization?

  • Blog Post
  • Media
  • ROI
  • Customer Story
  • Marketing

The Motley Fool decreased CPA by 20%. Here’s how.

The brand's goal is to make the world smarter, happier, and richer. Here's how their marketing team is reaching more of that world with Lytics CDP.

  • Product

Optimization

Use machine learning to deliver the most relevant message in each of your connected channels by predicting when a person is likely to be receptive to a marketing message, and what type of message will resonate.

  • Product

Audience Discovery

Use predictive modeling to discover unique audiences that are deemed most likely to convert, and why.

  • Resource
  • Product Briefs

Lytics Orchestration

Accelerate the customer journey towards a specific marketing outcome, activate your message across all channels, and continue to learn from the centralized intelligence of your customer data.

  • Resource
  • Product Briefs

Lytics Optimization

Cut through the noise with a relevant individualized message by using machine learning to predict when and what a person is likely to engage with next.

  • Resource
  • Product Briefs

Lytics Audience Discovery

Audience Discovery uses predictive modeling to analyze movement between a source audience and a target audience, to discover unique audiences that are deemed most likely to convert, and why.

  • Blog Post
  • Customer Data Platform
  • Data Science
  • Data-first Marketing
  • Digital Marketing
  • Marketing Strategy
  • Marketing

For better customer experiences, check out Lytics’ new Audience Discovery

Customer experience can make or break your marketing. Find out how Lytics' newest feature can help you improve yours by leaps and bounds.

  • Webinar

Webinar: Win the hearts and minds of your email subscribers with Lytics

Whether your goal is to increase cross-channel engagement or ROI, Lytics can help you target customers based on their behavior - an approach that’s proven to drive real engagement. Join Angel Jones—Lytics client consultant—to understand how you can improve the personalization and relevancy of your email campaigns.

  • Blog Post
  • Customer Data Platform
  • Data Management Platform
  • Data-first Marketing

CDP vs. DMP: What’s the difference?

What exactly is a CDP and how is it different from a DMP? In our latest white paper, we tackle the topic in depth. Here are some key insights.

  • Blog Post
  • CDP
  • MarTech Stack

Can CDPs and DMPs work together?

When we talk about Customer Data Platforms (CDPs) and Data Management Platforms (DMPs), the conversation often turns into an either-or battle. But the truth is that CDPs and DMPs support very different use cases. Here's what you need to know.

  • Blog Post
  • MarTech Stack
  • Digital Transformation

Most digital transformation projects fail. Here’s how to fail-proof yours.

What's causing digital transformation projects to go off the rails, and how can marketers set themselves up for success? We asked Lytics' client consultant Angel Jones to weigh in.

  • Blog Post
  • First-party Data
  • Data-first Marketing
  • Data Unification
  • Data

What is first-party data? (And why does it matter for marketers?)

Data is Lytics’ business and passion, and we’re here to answer your questions about first party data, starting with what it is and how it differs from third party.

  • Webinar

The Motley Fool gets wise with customer data: Reducing cost per acquisition by 20%

Financial advisory publisher The Motley Fool is on a mission to make the world smarter, happier and richer. When the brand implemented a new customer data platform, it dropped its cost per acquisition for some of its most valuable targeted prospects by 20 percent.

  • Event
  • External Link

AdMonsters Ops Conference (June 3-4)

Ops is AdMonsters’ large-and-in-charge annual conference with 800+ digital strategists and media leaders coming together in NYC. The epicenter of the advertising industry lies in good operations.

  • Event
  • External Link

MediaPost's Publishing Insider Summit (June 12-15)

Meet top publishers and learn about optimizing revenue streams. Can the data, the organizations, the media brands themselves be flexible enough to drive a fragmented media future?

  • Webinar

Improving Customer Journeys with Behavioral & Content Affinity Scores

How do you harness the power of behavioral and content affinity scoring to build better customer experiences at every point in the customer journey? Join Maggie Wrona, Lytics’ Client Consultant, to find out.

  • Resource
  • White Papers

CDPs and DMPs: Demystifying Data Management for Marketers

What are CDPs and DMPs? How are they different? Can they work together? And why might I need one? In our latest white paper, these are the questions we tackle—breaking down the difference between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) and the unique values, challenges, and outcomes each brings to the table.

  • Blog Post

The emotional cost of unpersonalized marketing

Is our unpersonalized marketing missing out on important customer emotional context? We think the answer is yes. Here's why and how to fix the problem.

  • Blog Post

How The Motley Fool found more high-value customers at a lower cost

If The Motley Fool’s goal is to make the world smarter, happier, and richer, to do that, they need to scale—not just by creating more content or offering more newsletters, but also by personalizing for their readers based on their individual context. Here's how they pulled it off.

  • Blog Post
  • Data Science
  • Personalization
  • CDP
  • Digital Marketing

Optimizing the increasingly complex customer journey

What does being hyper-relevant mean in a world where 50% of customers use at least four channels before they make a purchase, and where they might use all four of those channels over the course or just an hour or two? Here's an answer from our Head of Digital and Demand.

  • Blog Post
  • Personalization
  • Digital Marketing

The ultimate guide to personalized marketing

83% of marketers who exceeded their revenue goals last year said they used personalization techniques. Here’s why and how you should join them.

  • Solution

Acquire New Customers

Improve your return on ad spend with campaigns aimed at targeting new people that look like your best customers.

  • Solution

Engage Website Visitors

Keep your bounce rate low and your pages-per-visit high with personalized content recommendations.

  • Solution

Win Back Lost Customers

Capture revenue from lost customers by using personalized offers to win them back from an abandoned cart or a paused subscription.

  • Solution

Upsell and Cross-Sell Customers

Increase share of wallet with your customers by expanding the relationship with additional products and services.

  • Solution

Monetize Website Traffic

Increase revenue by driving high value traffic and monetizing your rich audience data for key advertisers.

  • Solution

Renew Customers

Keep your retention rate high by offering continuous value to your customers through personalized recommendations and relevant offers.

  • Webinar
  • External Link

All About Marketing Tech Virtual Conference & Expo by NAPCO Media

Join our session, part of the "All About Marketing Tech Virtual Conference & Expo", where we'll explore the strides marketers have made in their ability to manage and take action on rich customer data with the help of new tools and technologies.

  • Partner

CACI

  • Blog Post
  • Email
  • Digital Marketing
  • Personalization

Ready to personalize your email marketing? Start here.

Research shows that personalized email campaigns increase revenue by 760%. If you're just getting started, here are three things you need to know.

  • Newsroom
  • Publication
  • External Link

Turning a Marketing Industry Problem into a Thriving Business

  • Newsroom
  • Publication
  • External Link

Can CCPA, GDPR compliance help marketers exceed consumer expectations?

  • Newsroom
  • Publication
  • External Link

Manage Your Customer Data Intelligently: Customer Data Management (CDM) Part 2

  • Newsroom
  • Publication
  • External Link

How Forward-Thinking Brands Are Leveraging Automation

  • Newsroom
  • Publication
  • External Link

7 MarTech Conference Insights for CPG Marketers

  • Newsroom
  • Publication
  • External Link

Content, Campaigns, and Context: Why CDPs Are Having a Moment

  • Newsroom
  • Publication
  • External Link

6 Customer Data Platforms for Brands

  • Newsroom
  • Publication
  • External Link

Lytics Releases Audience Discovery, to Unlock Customer Insights and Increase Conversions

  • Newsroom
  • Publication
  • External Link

Lytics Releases Audience Discovery, to Unlock Customer Insights and Increase Conversions

  • Newsroom
  • Publication
  • External Link

Centerbridge Acquires IBM Marketing, CDP Institute Releases RealCDP, More CX News

  • Newsroom
  • Publication
  • External Link

Lytics Launches Audience Discovery

  • Newsroom
  • Publication
  • External Link

CMO's top 10 martech stories for the week - 28 February 2019

  • Newsroom
  • Publication
  • External Link

Will Customer Data Platforms (CDPs) Be the Next Digital Experience Platforms (DXPs)?

  • Newsroom
  • Publication
  • External Link

Lytics Raises $35 Million to Extend Leadership Position in CDP Market

  • Newsroom
  • Publication
  • External Link

Lytics Nets $35M, Ars Logica Names WCM Leaders, More News

  • Newsroom
  • Publication
  • External Link

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

  • Newsroom
  • Publication
  • External Link

Lytics snags $35 million led by JMI Equity

  • Newsroom
  • Publication
  • External Link

Marketing tech startup Lytics raises $35M to help companies learn more about individual customers

  • Newsroom
  • Publication
  • External Link

More than just money: Lytics $35 million Series C has additional upside for the Portland startup community

  • Newsroom
  • Publication
  • External Link

5 viable online startup ideas of 2019

  • Newsroom
  • Publication
  • External Link

The State of Customer Relationship Management 2019

  • Newsroom
  • Publication
  • External Link

Predictive Analytics And AI Drive Up Customer Lifetime Value

  • Newsroom
  • Publication
  • External Link

3 Steps for Reading the Cues for Increased Trust

  • Newsroom
  • Publication
  • External Link

Customer Experience is Lip Service Without CDP, VoC

  • Newsroom
  • Publication
  • External Link

James McDermott: 'Digital Marketing Is at a Crossroads'

  • Newsroom
  • Publication
  • External Link

What Separates One Customer Data Platform From the Next?

  • Newsroom
  • Publication
  • External Link

How to Talk to Your CIO About CDPs

  • Newsroom
  • Publication
  • External Link

Lytics Tops Award Count, Receives Highest Scores In Data Quality And Insights In Customer Data Platform Buyer's Guide

  • Newsroom
  • Publication
  • External Link

Customer Engagement Services Help Fuel CDP Industry Growth: Study

  • Blog Post
  • Personalization
  • Digital Marketing

The basics of web personalization

What exactly is web personalization? How does it work? Why are we all worked up about it? And if it is so valuable, how can our brands tap into that value?

  • Newsroom
  • Press Release
  • External Link

Lytics Audience Discovery Unlocks Insights That Drive Outstanding Customer Experiences

  • Newsroom
  • Press Release
  • External Link

Lytics Raises $35 Million to Extend Leadership Position in Customer Data Platform Market

  • Newsroom
  • Press Release

Lytics named a Strong Performer in Customer Data Platform Report by Independent Research Firm

  • Event
  • External Link

Wine Flights and Marketing Insights with Lytics & Iterable - San Francisco (July 10)

Join us for a fun-filled evening of wine flights and marketing insights. Take a break and head to Hidden Vine in the heart of FiDi. At this reception, you'll meet and mingle with like-minded marketers to chat about all things growth and lifecycle marketing. And of course, we'll take some time to sneak in some bocce ball!

  • Event
  • External Link

Wine Flights and Marketing Insights with Lytics & Iterable - Los Angeles (July 11)

Join us for a fun-filled evening of wine flights and marketing insights. Take a break and head to Sonoma Wine Garden for rooftop views in the heart of Santa Monica. At this reception, you'll meet with like-minded marketers to chat about all things email marketing while enjoying breathtaking ocean views and sunsets.

  • Event
  • External Link

Beer Flights & Marketing Insights with Lytics & Iterable - Dallas (July 17)

Join us for a fun-filled evening of beer flights and marketing insights. Take a break and head to Four Corners Brewery in the heart of Dallas. At this reception, you'll meet and mingle with like-minded marketers to chat about all things marketing from ESPs to lifecycle marketing!

  • Newsroom
  • Publication
  • External Link

The Top 3 Reasons CDPs are Failing the Marketing Exec

  • Blog Post
  • Customer Data Platform

CDPs are failing the marketing exec. Here’s why.

Have CDPs been lying to us all along? Can they really solve marketing problems and drive business results? Our CEO was recently featured in MarTech Advisor answering these very questions.

  • Blog Post

Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.

Gated Content Landing Page

  • Blog Post
  • Data
  • Privacy
  • Digital Marketing

Marketing lessons from the author of The Little Prince

What can marketers learn from Antoine Saint-Exupery? A few lessons on data minimization.

  • Newsroom
  • Publication
  • External Link

Are CDPs Failing Marketers or Are Marketers Failing CDPs?

  • Resource
  • Guides

Data Science for Marketing: Launching a Data-Driven Strategy

Find out what our data scientists had to say about why data science matters for marketers, and the one overlooked step in the process that makes all the difference in your marketing results.