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Are You Making the Most of Your First-Party Data?

Making sense of your first-party data can lead to killer remarketing advantages. Learn more about how the data you collect already can supercharge your ad campaign performance.

NOT Yet Another Anomaly Detection Package

Our developers wanted to bring a new edge to anomaly detection and we’ve done so with our Anomalyzer SDK. Learn more about how data-driven developers can put our custom, efficient anomaly detector to work.

Are You Building Data-First User Personas?

Customer interaction data can lend us a level of insight that demographic and declarative data-based personas can't. Read this article to learn how the collective power of customer data from different channels can enhance your user personas.

Stop Pretending Your Insights Are Actionable: Google Analytics

Most analytics tools are used purely for insight discovery rather than empowering action. We explore how the Lytics analytics integrations focus on action and filling the some massive gaps traditional analytics tools miss.

How Data-First Personas Inform Adaptive Content

Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.

How Do You Build Your Marketing Stack?

Not all marketing tech stacks are built equal. Check out our exploration of four popular martech topologies, inspired by Scott Brinker, and how we explain the pros and cons of each.

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

CDPs Vs DMPs. What's The Difference?

James McDermott demystifies the differences between customer data platforms (CDPs) and data management platforms (DMPs) and outlines what you need to know about new emerging categories of marketing tech.

A Closer Look at Designing the New Segment Builder

Lytics customers know that the segment builder is a key feature of our Customer Data Platform. It lets you identify and define audiences with data from web, email, mobile, and pretty much any other channel. Taking on a redesign of a frequently used feature such as this brings a particular set of challenges and opportunities.

Behavior-Based Segments Outperform Demographic Ones

Data-driven marketers seeking precision beyond traditional demographic and attribute-based segments will want to look at behavior-based targeting. Read this article to learn how these types of predictive segments drive marketing ROI.