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  • Customer Data Platform
  • In the News

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

  • Retail
  • Personalization

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform

  • Facebook
  • First-party Data

Facebook Killed the Easy Button: What Marketers Need to Do Now

  • Facebook
  • Advertising

Use Lytics To Make Your Facebook Ads up to 40% More Efficient

Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.

  • Customer Data Platform

New to Customer Data Platforms? Here's A Primer.

  • Identity Resolution

Understanding How Lytics Identity Resolution Works

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

  • Personalization
  • Case Studies

How Lytics Customer Dr. Martens Lands 60% Higher Conversions With A Customer Data Platform

  • Data Science
  • Predictive Scoring

A Look at Lytics Predictive Scoring

It’s no secret that modern digital marketers need more than just declarative data to build quality, personalized campaigns. They’ll need more than a snapshot of clicks, opens, retweets and other signals to build quality, personalized relationships with customers.

  • AI Marketing

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

  • Orchestration
  • Personalization

Introducing Lytics Orchestrate

  • Content Affinity
  • In the News

TechCrunch Features Lytics' Customer Data Platform For One-To-One Marketing

NOT Yet Another Anomaly Detection Package

  • Customer Data Platform

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

  • Customer Data Platform
  • Data Unification

Customer Data Platforms: Build or Buy?

  • Personalization

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

  • Content Affinity
  • Natural Language Processing

A Glimpse Under the Hood of Natural Language Processing

Are You Building Data-First User Personas?

A Closer Look at Designing the New Segment Builder

  • Customer Data Platform

CDPs Vs DMPs. What's The Difference?

  • Data-first Marketing

Are You Making the Most of Your First-Party Data?

  • MarTech
  • Customer Data Platform

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

  • Content Affinity

A Developer's Introduction to Content Recommendations

  • MarTech
  • Case Studies

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

  • First-party Data
  • Customer Data Platform

Five Widespread Publisher Misconceptions About First-Party Data

  • Integrations
  • Snapchat

Snapchat Selects Lytics to Help Onboard Custom Audiences

  • Customer Data Platform
  • First-party Data

How Data-First Personas Inform Adaptive Content

How Do You Build Your Marketing Stack?

  • User Intent
  • Data Science
  • Content Affinity

Understanding User Intent Through Content

Using Data Visualization in the Lytics Dashboard to Enhance the Narrative

  • Behavioral Marketing
  • Customer Data Platform

Defining Customer Data Platform Behavioral Segments

Segmented Email: How to Overcome "Bulking" and Improve Results

Stop Pretending Your Insights Are Actionable: Google Analytics

Gartner Digital Marketing 2018: What's on our agenda

  • Data Science
  • Data-first Marketing
  • Behavioral Marketing

Behavior-Based Segments Outperform Demographic Ones

Google Cloud

  • White Papers

Measuring Trust Instead of Transactions: Optimizing Digital Content Experiences

If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.

  • Webinars

Webinar: The Burdens and Benefits of GDPR

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently.

  • Trust
  • Privacy
  • First-party Data
  • Transparency
  • Digital Marketing

We are Committed to Privacy and Transparency

  • Webinars

Webinar: Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Guides

The Burdens and Benefits of the GDPR

Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.

  • Guides

How Lytics Supports GDPR

How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.

  • Guides

The Ultimate Guide to Facebook Advertising with Lytics

Understand how the Lytics Customer Data Platform improves targeting, increases conversions and reduces costs with Facebook advertising.

  • Customer Data Platform
  • Personalization
  • First-party Data
  • Data-first Marketing

Advantages for Quick Service Restaurants (QSRs) That Leverage a Customer Data Platform (CDP)

Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP) and how multi-channel marketing and personalization dramatically improve using CDP technology.

  • White Papers

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Primary research from the Digital Clarity Group addresses why organizations invest in DXPs

Dotmailer

Drift

OneSignal

Tune

Mapp

  • Guides

CDP vs. DMP: What's the difference?

The differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs).

  • Customer Experience
  • Outcomes
  • Trust

The Power of Outcomes

  • Guides

Choosing a Customer Data Platform (CDP)

What makes a CDP work and how it can bring customer-driven benefits to your organization.

  • Guides

Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.

  • Webinars

Webinar: Customer Data is Your Best Loyalty Tool

How Dr. Martens and Wildfang create cult-like followings.

  • Video

Demo: Lytics and Campaign Monitor

Power your Campaign Monitor emails using machine learning and real-time behavioral data from the Lytics Customer Data Platform.

  • Digital Marketing
  • Integrations
  • MarTech

New Research: Market Leaders Put Customer Data Platforms at the Center of Digital Experience Platforms

  • AI Marketing
  • Data-first Marketing
  • Identity Resolution

Five Foundational Practices to Maximize Your AI Investment

  • Webinars

Webinar: Operationalizing a Digital Experience (DXP) Platform to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Behavioral Marketing
  • Digital Marketing
  • Facebook

The Ultimate Guide to Facebook Advertising With Lytics CDP

Identity Graphs: What They Are and How They Make Marketing Smarter

Lotame

  • Customer Experience
  • Data-first Marketing

How to align your organization around customer centricity: Put customer data at the center of your team

  • White Papers

Permission Marketing: The Role of Trust in the New Data Economy

Consumers no longer trust companies with their data. And who can blame them?

  • Behavioral Marketing

Making Behavioral Marketing Work for Your Brand

  • In the News
  • MarTech

Lytics Takes Top Spot in Relevancy Ring CDP Buyer’s Guide 2018

In its first CDP Buyer's Guide, The Relevancy Group gave Lytics the highest scores in five categories, as well as customer satisfaction. The report also offers insights into how top marketers across industries are using a CDP to deliver better marketing with increased efficiency. Find out how Lytics, and your org, stack up against the competition. ​

  • Customer Experience
  • Digital Marketing
  • Personalization

How to Become a Customer-Centric Company

Platform

Event Hub

Customer Data Platform

Orchestrate

Solutions

360 Customer View

Smart Segmentation

Intelligent Martech Stack

Advertising with First-Party Data

Resources

Partners

Integrations

Customers

Solutions Partners

Technology Partners

Event Hub

Unify event information across all your teams and tools to create a single source for customer data.

360 Customer View

Up-to-date customer profiles enriched with behaviors and machine learning

Google

Solid White

Transparent White

Lightblue

Homepage - Platform

Homepage - Solutions

Access Intelligence

Access Intelligence delivers high-value leads to advertisers and personalized content to keep readers engaged.

Atlassian

Personalized Experiences That Increase Customer Lifetime Value

Cover

Repeat

Partners - Solutions

Partners - Technology

The Economist

The Economist saw 4X revenue growth using Lytics

Leading CPG Pet Brand

Large Pet Adoption Website Uses Lytics to Build Trusted Relationships with Customers

SourceMedia

Behavioral data science delivers highly-qualified leads for new Account Based Marketing solution

Platform - Data Collection

Platform - Profile Unification

Platform - Segmentation

Platform - Predict & Decide

Platform - Activation

Data Privacy and GDPR

Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR

Integrated App Development

Leverage Lytics insights directly into customer-facing applications, products and services

Braze

AEG Presents

Custom Concerts: Connecting music fans with concerts they love

Leading International Beer Brand

One International Beer Brand's Creative Strategy for Getting Closer to Customers With Lytics CDP

Orchestrate

Focus on strategy, planning and tactics instead of execution details, while Lytics delivers exactly the right message, to the right customer at the right time.

Customer Data Platform

Remove complexity to help marketers serve smart and relevant experiences to individual customers.

Smart Segmentation

Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels

Overview

Advertising with First-Party Data

Improve acquisition and retargeting results with smarter advertising

Intelligence in the Martech Stack

Derive smart insights that can be leveraged across all the tools in the Martech stack

Services

Data Privacy and GDPR

Integrated App Development

Snap

Amazon Web Services

Iterable

Dotmailer

Services - Implementation

Services - Support

Services - Strategic Consulting

Services - Partners

Merkle

Refined Path

Leverage Lab

Element Solutions

CMO Labs

Cardinal Path

Maropost

Selligent

Google Data Studio

Firebase

Cheetah Mail

  • Webinars

Webinar: Marketing 3.0

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

Guides

White Papers

Webinars

Blog

  • Customer Data Platform

Everybody’s Talking About Customer Data Platforms

  • Strategy
  • Services
  • Webinar

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

  • Strategy
  • Services
  • Customer Data Platform

How to Get the Most Out of Your Customer Data Platform With Lytics’ Strategic Consulting Services

  • Data-first Marketing
  • Customer Data Platform
  • Personalization

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.

  • Data Unification
  • MarTech
  • Webinar

Customer Data Challenge: Improve MarTech Efficiency and ROI With Unified Data (Webinar)

  • Webinars

Webinar: Customer Data Challenge

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

Top 10 Web Personalization Use Cases Top 10 Use Cases For Web Personalization

Successful web personalization delivers the right content to the right person at the right time. But where do you start? According to our customers, here are the top-ten web personalization tactics to get you brainstorming.

  • Guides

Using Lytics to Improve Email: Top 5 Use Cases

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

  • Guides

Use-Case Study: Web Content Recommendations

Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.

  • Retail
  • eCommerce
  • Advertising

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

  • Personalization
  • Stats

11 Reasons Personalized Marketing is Essential to Business Success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.

  • Guides

How Lytics can improve your retargeting

The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.

  • Product Briefs

Lytics Solution Overview

Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.

  • Product Briefs

Lytics Orchestrate Overview

Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.

  • Product Briefs

Lytics Content Affinity Overview

The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.

Product Briefs

Google Ads

  • Product Briefs

Lytics personalization overview

Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.

Product Docs

Arke

Isobar

  • Case Studies
  • Customer Data Platform
  • Results

Five Lytics CDP Marketing Results That Will Blow You Away

If you want to grow revenue, customer loyalty, and marketing ROI, the answer is in harnessing customer data. But don't take our word for it. Our real-world results speak much louder than we ever could.

  • Customer Data Platform
  • Data Science
  • Behavioral Marketing

Planning to Implement a CDP? Choose One with the Right Capabilities

So, you've decided to implement a CDP... but what now? What features should you be looking for? What's optional and what's essential?

  • Webinars

Panel Discussion: Building a MarTech Super Stack

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • MarTech
  • Customer Data Platform

Building a MarTech Super Stack—Tips From the Industry’s Leading Tech Companies

How should companies move forward in 2019? How do we keep our MarTech stacks useful and usable? How do we build (or re-build) a stack that generates real-world results? Find out what tech leaders have to say.

Test Lytics Webinar - Thursday, November 8th

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Test Sponsored Webinar - Friday, December 14th

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Test Lytics Event - Thursday, November 1st

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Test Sponsored Event - Friday, November 23rd

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