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Snapchat

Facebook

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  • Customer Data Platform
  • In the News

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

Check out VentureBeat's recent webinar featuring Lytics customer Atlassian talking about how they're using a Customer Data Platform to build their Engagement Platform.

  • Retail
  • Personalization

Webinar: How Dr. Martens and Wildfang Create Cult-Like Followings Using a Customer Data Platform

  • Facebook
  • First-party Data

Facebook Killed the Easy Button: What Marketers Need to Do Now

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

  • Facebook
  • Advertising

Use Lytics To Make Your Facebook Ads up to 40% More Efficient

Still running blanket, ineffective retargeting campaigns on Facebook? Here a few ways that Lytics helps you take advantage data science-based targeting and customer scoring to maximize your return on ad spend.

  • Customer Data Platform

New to Customer Data Platforms? Here's A Primer.

There’s been a lot of coverage on Customer Data Platforms in the past year and the number of large-scale CDP adopters has dramatically increased. So, why now?

  • Identity Resolution

Understanding How Lytics Identity Resolution Works

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

  • Personalization
  • Case Studies

How Lytics Customer Dr. Martens Lands 60% Higher Conversions With A Customer Data Platform

  • Data Science
  • Predictive Scoring

A Look at Lytics Predictive Scoring

It’s no secret that modern digital marketers need more than just declarative data to build quality, personalized campaigns. They’ll need more than a snapshot of clicks, opens, retweets and other signals to build quality, personalized relationships with customers.

  • AI Marketing

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels without increasing your budget or headcount.

  • Orchestration
  • Personalization

Introducing Lytics Orchestrate

Our new capability provides a fresh way to visualize where audience, activation and marketing campaigns merge in the Lytics user interface (UI).

  • Content Affinity
  • In the News

TechCrunch Features Lytics' Customer Data Platform For One-To-One Marketing

Anomaly Detection With Lytics' Anomalyzer SDK

  • Customer Data Platform

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

  • Customer Data Platform
  • Data Unification

Customer Data Platforms: Build or Buy?

Why are more and more companies buying Customer Data Platforms instead of building them in-house? Find out from Jeff Hardison, VP of Marketing at Lytics.

  • Personalization

Interview: How Agora Financial Increased Monthly Average Revenue By 167% With A Customer Data Platform

Agora Financial, a leading digital media company, recently executed personalized web campaigns with Lytics’ Personalization Product and saw a 167 percent bump in revenue from the website. We interviewed Agora's web director, TJ Tate, to see how they did it.

  • Content Affinity
  • Natural Language Processing

A Glimpse Under the Hood of Natural Language Processing

Are You Building Data-First User Personas?

Customer interaction data can lend us a level of insight that demographic and declarative data-based personas can't. Read this article to learn how the collective power of customer data from different channels can enhance your user personas.

A Closer Look at Designing the New Segment Builder

Lytics re-designed our Segment Builder. Here's how we've made customer data segmentation even easier.

  • Customer Data Platform

CDPs vs. DMPs: What's the Difference?

James McDermott demystifies the differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) and outlines what you need to know about new emerging categories of marketing tech.

  • Data-first Marketing

Are You Making the Most of Your First-Party Data?

Making sense of your first-party data can lead to killer remarketing advantages. Learn more about how the data you collect already can supercharge your ad campaign performance.

  • MarTech
  • Customer Data Platform

Trending Theme: CDPs as Marketing's Central Nervous System

Check out MarTech Today's recap of MarTech East in Boston. Lytics and Customer Data Platforms were a key theme of the event.

  • Content Affinity

A Developer's Introduction to Content Recommendations

Did you know that Lytics offers one-to-one content recommendations powered by user affinities and that getting our recommendations on your website is as easy as writing HTML?

  • MarTech
  • Case Studies

Interview: How The Economist is Smashing Revenue Records With A Customer Data Platform

  • First-party Data
  • Customer Data Platform

Five Widespread Publisher Misconceptions About First-Party Data

Publishing and media companies have a lot of customer data at their fingertips. However, there are some common misconceptions on how that first-party data can be used. Read on as we set the record straight.

  • Integrations
  • Snapchat

Snapchat Selects Lytics to Help Onboard Custom Audiences

  • Customer Data Platform
  • First-party Data

How Data-First Personas Inform Adaptive Content

Using data-first user personas unlocks behavior-rich cues for marketers to know how and when to render certain kinds of content and messaging. This data-first approach is a integral part of any adaptive content strategy.

How Do You Build Your Marketing Stack?

  • User Intent
  • Data Science
  • Content Affinity

Understanding User Intent Through Content

Using Data Visualization in the Lytics Dashboard to Tell a Story

Let's break down how data visualization is much more than pretty graphs. The right display of data using the right medium can convey information far easier than words. See this in action and use some in your next presentation.

  • Behavioral Marketing
  • Customer Data Platform

Defining Customer Data Platform Behavioral Segments

Segmented Email: How to Overcome "Bulking" and Improve Results

Stop Pretending Your Insights Are Actionable: Google Analytics

  • Data Science
  • Data-first Marketing
  • Behavioral Marketing

Behavior-Based Segments Outperform Demographic Ones

Google Cloud

  • White Papers

Measuring Trust Instead of Transactions: Optimizing Digital Content Experiences

If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.

  • Webinars

Webinar: The Burdens and Benefits of GDPR

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently.

  • Trust
  • Privacy
  • First-party Data
  • Transparency
  • Digital Marketing

We are Committed to Privacy and Transparency

  • Webinars

Webinar: Measure Trust Instead of Transactions

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Guides

The Burdens and Benefits of the GDPR

Provides marketers and related roles with an initial sense of their obligations and opportunities under this new regulation.

  • Guides

How Lytics Supports GDPR

How the Lytics Customer Data Platform supports companies in their GDPR compliance efforts.

  • Guides

The Ultimate Guide to Facebook Advertising with Lytics

Understand how the Lytics Customer Data Platform improves targeting, increases conversions and reduces costs with Facebook advertising.

  • Customer Data Platform
  • Personalization
  • First-party Data
  • Data-first Marketing

Advantages for Quick Service Restaurants (QSRs) That Leverage a Customer Data Platform (CDP)

Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP) and how multi-channel marketing and personalization dramatically improve using CDP technology.

  • White Papers

Digital Experience Platforms: Buyer Trends, Preferences, and Strategies

Primary research from the Digital Clarity Group addresses why organizations invest in DXPs

Dotmailer

Drift

OneSignal

Tune

Mapp

  • Guides

CDP vs. DMP: What's the difference?

The differences between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs).

  • Customer Experience
  • Outcomes
  • Trust

The Power of Outcomes

  • Guides

Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Use the Lytics Customer Data Platform to Increase conversions, lower ad spend and improve return on ad spend.

  • Webinars

Webinar: Customer Data is Your Best Loyalty Tool

How Dr. Martens and Wildfang create cult-like followings.

  • Video

Demo: Lytics and Campaign Monitor

Power your Campaign Monitor emails using machine learning and real-time behavioral data from the Lytics Customer Data Platform.

  • Digital Marketing
  • Integrations
  • MarTech

New Research: Market Leaders Put Customer Data Platforms at the Center of Digital Experience Platforms

Consistently delivering great digital customer experiences can make the difference between being a market leader and losing significant market share. Read this new research report from DCG to find out why market-leading companies choose best-of-breed technologies for their marketing operations system and put customer data at the center.

  • AI Marketing
  • Data-first Marketing
  • Identity Resolution

Five Foundational Practices to Maximize Your AI Investment

Today's AI MarTech offers enormous potential to marketers, but the operational complexity of these programs can be daunting. How can you get the most out of your AI investment? Build your programs on a solid foundation.

  • Webinars

Webinar: Operationalizing a Digital Experience (DXP) Platform to Put Customers First

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Behavioral Marketing
  • Digital Marketing
  • Facebook

The Ultimate Guide to Facebook Advertising With Lytics CDP

What if you could make Facebook’s robust targeting abilities even better, increasing your ROI and exceeding your business goals? Here's how you can.

Identity Graphs: What They Are and How They Make Marketing Smarter

Lotame

  • Customer Experience
  • Data-first Marketing

How to Align your Organization Around Customer Centricity

As competition in every sector heats up, organizations are focused on gaining a deeper understanding of their customers. As teams consider adopting a CDP, tensions can arise between IT and marketing over who owns customer data. Here's how we guide companies through this process.

  • White Papers

Permission Marketing: The Role of Trust in the New Data Economy

Consumers no longer trust companies with their data. And who can blame them?

  • Behavioral Marketing

Making Behavioral Marketing Work for Your Brand

  • In the News
  • MarTech

Lytics Takes Top Spot in Relevancy Ring CDP Buyer’s Guide 2018

In its first CDP Buyer's Guide, The Relevancy Group gave Lytics the highest scores in five categories, as well as customer satisfaction. The report also offers insights into how top marketers across industries are using a CDP to deliver better marketing with increased efficiency. Find out how Lytics, and your org, stack up against the competition. ​

  • Customer Experience
  • Digital Marketing
  • Personalization

How to Become a Customer-Centric Company

81 percent of customers want brands to know them better, but moving toward customer centricity is an ongoing challenge. To move forward, we need to shift our mindsets in a big way.

Platform

Event Hub

Customer Data Platform

Orchestrate

Solutions

360 Customer View

Smart Segmentation

Intelligent Martech Stack

Advertising with First-Party Data

Resources

Partners

Integrations

Customers

Solutions Partners

Technology Partners

Event Hub

Unify event information across all your teams and tools to create a single source for customer data.

360 Customer View

Up-to-date customer profiles enriched with behaviors and machine learning

Google

Google offers a variety of products for businesses. Integrating Lytics with Google can unlock customer data to drive better customer experiences.

Solid White

Transparent White

Lightblue

Homepage - Platform

Homepage - Solutions

Access Intelligence

Access Intelligence delivers high-value leads to advertisers and personalized content to keep readers engaged.

Atlassian

Personalized Experiences That Increase Customer Lifetime Value

Cover

Repeat

Partners - Solutions

Partners - Technology

The Economist

The Economist saw 4X revenue growth using Lytics

Leading CPG Pet Brand

Large Pet Adoption Website Uses Lytics to Build Trusted Relationships with Customers

SourceMedia

Behavioral data science delivers highly-qualified leads for new Account Based Marketing solution

Platform - Data Collection

Platform - Profile Unification

Platform - Segmentation

Platform - Predict & Decide

Platform - Activation

Data Privacy and GDPR

Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR

Integrated App Development

Leverage Lytics insights directly into customer-facing applications, products and services

Braze

AEG Presents

Custom Concerts: Connecting music fans with concerts they love

Leading International Beer Brand

One International Beer Brand's Creative Strategy for Getting Closer to Customers With Lytics CDP

Orchestrate

Focus on strategy, planning and tactics instead of execution details, while Lytics delivers exactly the right message, to the right customer at the right time.

Customer Data Platform

Remove complexity to help marketers serve smart and relevant experiences to individual customers.

Smart Segmentation

Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels

Overview

Advertising with First-Party Data

Improve acquisition and retargeting results with smarter advertising

Intelligence in the Martech Stack

Derive smart insights that can be leveraged across all the tools in the Martech stack

Services

Data Privacy and GDPR

Integrated App Development

Snap

Lytics integrates with Snap to allow businesses to bring their customer data into Snap for more personalized advertising campaigns for highly engaged audiences.

Amazon Web Services

Lytics partners with AWS to enable easy ingest and egress of cloud data stored in AWS to be combined with marketing data stored in Lytics.

Iterable

The integration with Lytics allows a marketer to use all available customer data to trigger the right message, with the right content for each user.

Dotdigital

By integrating Lytics and Dotdigital, marketers can trigger the right message to the right person across mobile and email.

Services - Implementation

Services - Support

Services - Strategic Consulting

Services - Partners

Merkle

Refined Path

Leverage Lab

Element Solutions

CMO Labs

Cardinal Path

Maropost

Selligent

Google Data Studio

Firebase

Cheetah Mail

  • Webinars

Webinar: Marketing 3.0

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

Guides

White Papers

Webinars

Blog

  • Customer Data Platform

Everybody’s Talking About Customer Data Platforms

  • Strategy
  • Services
  • Webinar

Marketing 3.0: Evolve Your Personalized Marketing with a CDP

  • Strategy
  • Services
  • Customer Data Platform

How to Get the Most Out of Your Customer Data Platform With Lytics’ Strategic Consulting Services

  • Data-first Marketing
  • Customer Data Platform
  • Personalization

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

Every healthy relationship has one crucial element in common: trust. For brands, cultivating trust and authentic relationships with consumers is more important—and trickier—than ever.

  • Data Unification
  • MarTech
  • Webinar

Customer Data Challenge: Improve MarTech Efficiency and ROI With Unified Data (Webinar)

Top 10 Web Personalization Use Cases Top 10 Use Cases For Web Personalization

Successful web personalization delivers the right content to the right person at the right time. But where do you start? According to our customers, here are the top-ten web personalization tactics to get you brainstorming.

  • Guides

Using Lytics to Improve Email: Top 5 Use Cases

It can take a lot of time, effort and trust for your brand to earn a customer’s email address, yet all it takes is one poorly executed email for that same customer to unsubscribe from all of your marketing communications. Lytics gives marketers the insights into customer behavior that they need to improve customer engagement over email. The ultimate goal: send the right emails to the right people at the right time.

  • Guides

Use-Case Study: Web Content Recommendations

Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.

  • Retail
  • eCommerce
  • Advertising

How Dr. Martens Used Lytics CDP to Achieve a 60 Percent Higher Conversion Rate

When iconic shoe brand Dr. Martens decided to use Lytics Customer Data Platform (CDP) to unify, collect and segment their customer data, the results were powerful. Find out how they achieved a 60 percent higher conversion rate here.

  • Personalization
  • Stats

11 Reasons Personalized Marketing is Essential to Business Success

If personalization isn't a priority in your organization, it should be. Here are 11 data-backed reasons why.

  • Guides

How Lytics can improve your retargeting

The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.

  • Product Briefs

Lytics Solution Overview

Lytics enables you to reconnect with your customers and have meaningful conversations, in the channels they prefer, using the marketing tools you already have. Powered by always-on customer data and machine learning, the Lytics platform helps you know each customer deeply, and make them feel understood. From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools.

  • Product Briefs

Lytics Orchestrate Overview

Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.

  • Product Briefs

Lytics Content Affinity Overview

The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.

Product Briefs

Google Ads

  • Product Briefs

Lytics personalization overview

Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences.

Product Docs

Arke

Isobar

  • Case Studies
  • Customer Data Platform
  • Results

Five Lytics CDP Marketing Results That Will Blow You Away

If you want to grow revenue, customer loyalty, and marketing ROI, the answer is in harnessing customer data. But don't take our word for it. Our real-world results speak much louder than we ever could.

  • Marketing

11 Surprising Stats About the Multi-Channel Purchase Process

How multi-channel do companies need to be to serve today's customers? Which channels are important? And does multi-channel marketing really make a difference in business success? Find out here.

  • Customer Data Platform
  • Data Science
  • Behavioral Marketing

Planning to Implement a CDP? Choose One with the Right Capabilities

So, you've decided to implement a CDP... but what now? What features should you be looking for? What's optional and what's essential?

  • Webinars

Panel Discussion: Building a MarTech Super Stack

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • MarTech
  • Customer Data Platform

Building a MarTech Super Stack—Tips From the Industry’s Leading Tech Companies

How should companies move forward in 2019? How do we keep our MarTech stacks useful and usable? How do we build (or re-build) a stack that generates real-world results? Find out what tech leaders have to say.

  • Event

Digital Marketing Transformation - Monday, February 4th

Join Lytics at the Digital Marketing Transformation!

  • Customer Story
  • Personalization
  • First-party Data

How The Economist Grew Digital Subscriptions by 300 Percent

What could your business do with a 300 percent increase in subscriptions or sales? When The Economist chose to harness the power of customer data, machine learning and AI through Lytics, those are the powerful results they reaped. Here's how.

  • Customer Data Platform

What Is a Customer Data Platform (CDP)—And Why Does It Matter?

More companies are researching and implementing CDPs every day. But what exactly is a CDP and what can it do for your business? Read on to find out.

  • Marketing
  • Customer Data Platform

Is Your Organization Ready for a Customer Data Platform?

Data-driven marketing is proven to increase engagement and sales. But before you commit to a CDP, it's important to assess your organizational readiness.

  • Customer Data Platform

What to Look for in a Customer Data Platform

Once you know you need a CDP, how do you find the right CDP for you? What should you look for? What questions should you ask?

  • Customer Data Platform
  • Marketing
  • Strategy

The Process of Choosing a Customer Data Platform

Once you know you need a CDP, what comes next? With more and more tools cropping up each year, how do you choose the right one? How do you go about finding the CDP that meets your business’ specific needs?

  • Marketing
  • CDP

Smart Audience Segmentation and Suppression With a CDP

More and more companies are turning to the data to personalize their marketing, to target the right customers with the right messages at the right time and to make sure they aren’t targeting the wrong customers. In the world of Customer Data Platforms, we call this segmentation and suppression. Here’s how it works.

  • Guides

How to Choose a Customer Data Platform (CDP)

How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.

  • Webinar

The Burdens and Benefits of GDPR - Saturday, February 23rd

Rather than an irritating regulatory burden, the GDPR can and should be embraced by marketers as an opportunity to clean up data repositories and communicate transparently. In this webinar and written primer you will find out how to manage your customers' data in a compliant—and trustful—way.

  • Webinar

Marketing 3.0 - Tuesday, December 4th

Learn the new marketing workflows and evolve to an individualized marketing machine using a customer data platform.

  • Webinar

Measure Trust Instead of Transactions - Tuesday, December 4th

Why and how a shift from measuring transactions to measuring trust will deliver better experiences for customers and better results for marketers.

  • Webinar

Operationalizing a Digital Experience (DXP) Platform to Put Customers First - Tuesday, December 4th

New research that uncovers how leading organizations orient their Digital Experience Platforms (DXPs) to put customer data first.

  • Webinar

Customer Data Challenge - Tuesday, December 4th

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • Webinar

Panel Discussion: Building a MarTech Super Stack - Saturday, February 23rd

Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

  • Webinar

Customer Data is Your Best Loyalty Tool - Tuesday, December 4th

How Dr. Martens and Wildfang create cult-like followings.

  • Webinar

The New 5 P's of Marketing

Craig Schinn, VP of Strategic Services at Lytics, will break down the new 5 P’s that marketers need to be thinking about.

  • Webinar

How Publishers are Using CDPs to Better Engage and Monetize Audiences - Tuesday, December 11th

Hear how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on a CDP investment.

  • CDP
  • Personalization

How Customer Data Platforms (CDPs) Support Personalization

How do Customer Data Platforms (CDPs) support personalization? Are they all created equal? What should companies committed to personalization look for in a CDP? Find out here.

  • Personalization
  • CDP

Evaluating CDPs for Personalization Capabilities

Lytics recently re-launched our personalization guide. Here's what it has to say about how to evaluate CDPs for their personalization capabilities.

  • Webinar

ON DEMAND | Customer Spotlight: How Tableau Delivers Great Digital Experiences with a Smart Martech Stack

Jason Widup, Vice President Marketing Operations, explains how Tableau used a hybrid approach, with Lytics at the core, to create a better customer experience, attain improved lead quality and better targeting, while becoming more self-sufficient.

  • Event

CRM Evolution - Monday, April 29th

  • Event

Executive Briefings with Merkle, Google & Lytics

Join Merkle, Google & Lytics for an exclusive briefing to learn a new approach to marketing.

  • Event

MarTech West - Sunday, March 3rd

  • Event

MarTech East - Monday, September 16th

  • Event

Boston CMO Executive Summit - Thursday, June 6th

  • Event

New York CMO Executive Summit - Saturday, February 23rd

Events

  • Webinars

Webinar: Customer Data Challenge copy

Hear from Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your MarTech stack.

  • MarTech
  • Customer Data Platform
  • MarTech Stack

Should You Build or Buy MarTech Tools? For Tableau, the Answer was a Hybrid Approach.

There are three ways to build a MarTech stack. Learn how industry leader Tableau approached theirs.

Personalization

  • Webinar

Optimizing the customer journey - Thursday, February 28th

Find more customers who look like your best customers and own the customer relationship by creating 1:1 personalized experiences.

  • Guides

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

Postup

By integrating Lytics and PostUp, marketers can trigger the right message to the right person across all channels.

Reltio

Together with Lytics, MDM + CDP offer large Enterprises the scale, security, governance they need along with the ML, marketing insights and orchestration.

  • Personalization

Personalization: Going beyond demographic data

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology. Download our latest guide and learn to give the people what they want, at scale.

  • news

Lytics Raises $35 Million to Extend Leadership Position in CDP Market

Lytics just closed our Series C investment round. Here’s how it went and what comes next.