• Snack Breaks

    Have you been heads-down, cooped up in your home office for hours? If so, it's time to take a break and shift gears! Grab a snack—or stand up and stretch—and tune in to these short (only 15 minutes), easy to digest webinars.

  • Snack Breaks

    Have you been heads-down, cooped up in your home office for hours? If so, it's time to take a break and shift gears! Grab a snack—or stand up and stretch—and tune in to these short (only 15 minutes), easy to digest webinars.

ABCs of CDPs - Customer Data Platforms explained

On demand

The time is now to put your customer at the center of everything. In this snack break, learn how you can build better relationships with your customers by improving their experience with your brand. You'll learn how to execute low-effort marketing campaigns with high impact on ROI, leverage predictive analytics for smart segmentation and improved personalization, and improve your marketing operations to make the most of every dollar spent.

Join us!

Third-party cookie challenge - what's next?

On demand

Web browsers are removing third-party cookies and altering the default behavior of first-party cookies. Now more than ever, first-party data is mission critical for marketers. Learn the impact on your web tracking and what is new and improved in 2020 and beyond.

Join us!

The 6 components of CDP readiness

On demand

Investing in a Customer Data Platform has the potential to transform how your company interacts with its customers, but it doesn’t have to be a daunting task. Whether you’re a marketer, managing the technology stack, or data scientist, you’ll learn about the six key components of CDP readiness that all organizations should focus on to ensure successful outcomes in marketing transformation.

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Build ideal use cases for CDP that get results

On demand

When defining your customer engagement strategy it’s important to focus on the use cases that will provide the most impact. What are your customers’ objectives? What MarTech tools are needed? Which departments need to be involved? How will we measure success? An ideal use case answers all of these questions. In this snack break, you’ll learn the elements of an ideal CDP use case and how to build your own in order to drive successful business outcomes.

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Build strong customer connections through email

On demand

As the ad space is owned by a few giants who are able to charge a premium, it's time to look at other cost-effective ways to reach your audience to build stronger relationships. Email is still your friend!

Up your strategy game by delivering relevant content to get your subscribers to open and click on something other than "unsubscribe." Join this snack break to learn how you can provide customers with truly personalized content, drive deeper engagement, and improve their experience with your brand.

Join us!

Use Case for CDP: Catch them before they churn

On Demand

Nothing hurts more than losing a customer, especially when it could have been prevented. It’s especially distressing during these challenging times when you know your product or service could help your customers. In this snack break, we’ll discuss how you can take the insights surfaced in Lytics to re-engage with relevant content before they churn.

Join us!

Explore our products

Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.