Easily unify your customer data, even if its scattered across dozens of legacy tools and databases. Lytics connects it all into a centralized data platform then resolves the data into coherent, individual profiles for each of your customers, allowing you to begin marketing to them one-to-one, right away.
With Lytics you can combine known and unknown customer data to build complete profiles, wherever people engage with your brands. With Lytics, you know what products and topics your customers are interested in—all based on current behaviors, not dated or possibly erroneous demographic data. You get deep customer insights that help you identify and keep your best customers, allowing you to offer them loyalty perks or introduce them to your other brands.
Lytics helps you maximize your existing investments via dozens of integrations with the leading marketing technology platforms you already use. Once you’ve on-boarded your customer data into Lytics you can send real-time behavioral segments downstream to your campaign execution tools, ensuring your customers have a cohesive brand experience across all channels
Reach the right customers with the right message using the Lytics data science-based engagement scoring and qualify audiences. Increase your acquisitions—and lower your costs—with smarter “lookalike” prospecting based on your most loyal customers to find your ideal shoppers. Also, Lytics lets you exclude anyone who won’t benefit from paid ads, such as employees or recent purchasers, preserving your ad spend.