• Looking for advanced reporting features and actionable customer insights?

    Use your own BI tools to get more from your customer data with Lytics CDP & Google BigQuery

  • Looking for advanced reporting features and actionable customer insights?

    Use your own BI tools to get more from your customer data with Lytics CDP & Google BigQuery

Having multiple, disparate data sources are a fact of life in the MarTech world.

Without a single unified view of your customers, it’s difficult to understand which data is valuable or knowing which is the right data to request from internal data owners, making it harder to deliver on the goals of your marketing programs.

Marketers often look to internal data analysts or business intelligence teams for help to solve this problem, but either end up with data or reports they don’t need, or it takes a significant amount of time to deliver.

How can you better use your customer data to gain continuous, real-time insights to inform marketing campaigns?

Real-time advanced reporting with insights

“We’re excited to partner with Lytics to integrate BigQuery functionality, helping marketers gain new insights to ultimately transform the experience for their customers.”

Debanjan Saha, VP and General Manager, Data & Analytics, Google Cloud

Lytics Customer Data Platform + Google BigQuery make it easier

With Lytics and Google BigQuery, building a marketing data warehouse from your data sources enhanced with data science is simplified and allows you to get in-depth analysis of customer behaviors to learn what drives conversions.

Gain access to advanced reporting dashboards when you need them

Lytics enables you to collect your marketing and customer data from a wide variety of sources and onboard a unified view to Google BigQuery. This data is then directly available in Looker and complements additional data Google Data Transfer service makes available in BigQuery such as Google Analytics for enriched views and better audience targeting.