Spend your advertising dollars on the people most likely to buy with predictive marketing

Lytics Customer Data Platform helps you reach the right advertising audience with the right message using machine learning.

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Personalize your ads with engaging content your audience will love

Improve your conversion rates with personalized headlines, messaging and creative. Lytics constantly measures your visitors’ affinity for particular topics, subjects, and products so that you can target them with ads related to their interests and behavior.

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Qualify and prioritize audience segments to maximize ad spend

Improve your return on your ad spend by qualifying audiences based on their engagement levels and relationship with your brand. Lytics lets you filter out employees and existing customers, and also automatically scores all of your audience members so that you can find the individuals who are most likely to engage.

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Know your best customers and easily find their look-alikes

Increase your acquisition rates with smarter “look-alike” audiences in Facebook, Google and other advertising platforms. Lytics lets you go beyond basic demographics (which or may not be accurate nor up-to-date) and create new segments based on your customers’ actual, real-time behavior across marketing channels.

Learn how Lytics works with Facebook advertising >