Spend your advertising dollars on the people most likely to buy with predictive marketing

Lytics Customer Data Platform helps you reach the right advertising audience with the right message using machine learning.

Request a demo
Top 5 Ad Retargeting Use Cases Web

Using Lytics to Improve Ad Retargeting: Top 5 Use Cases

Most ad dollars are spent inefficiently — either targeting too many people with a generic message or targeting individuals who are unlikely to engage or convert. Learn how the Lytics Customer Data Platform improves ad retargeting.

Read Article

Lytics Ads 3

Qualify and prioritize audience segments to maximize ad spend

Improve your return on your ad spend by qualifying audiences based on their engagement levels and relationship with your brand. Lytics lets you filter out employees and existing customers, and also automatically scores all of your audience members so that you can find the individuals who are most likely to engage.

Lytics Ads 1

Know your best customers and easily find their look-alikes

Increase your acquisition rates with smarter “look-alike” audiences in Facebook, Google and other advertising platforms. Lytics lets you go beyond basic demographics (which or may not be accurate nor up-to-date) and create new segments based on your customers’ actual, real-time behavior across marketing channels.

Watch How Lytics Works With Facebook

Lytics Ads 2

Personalize your ads with engaging content your audience will love

Improve your conversion rates with personalized headlines, messaging and creative. Lytics constantly measures your visitors’ affinity for particular topics, subjects, and products so that you can target them with ads related to their interests and behavior.

Learn More About Advertising With Lytics