Increase share of wallet with your customers by expanding the relationship with additional products and services.
Monitor ongoing engagement levels from your customers to identify those that are highly engaged. These people are a great target group for additional products.
Use content affinity to understand which content your highly engaged visitors are looking at and send personalized offers for additional products or services you think they’ll be interested in. Personalized modals on your website or mobile app can be a great way to capture customers while they’re already thinking of you.
Once a customer has been successfully using a product or service, the next step is to encourage increased usage that results in an upsell opportunity. Use a personalized message to show the value they can receive through increased usage of what they already have today.
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