Capture revenue from lost customers by using personalized offers to win them back from an abandoned cart or a paused subscription.
The keys to a great winback campaign are timing and a compelling offer. Start with a real-time identification of your lost customers - whether that be from an abandoned shopping cart or a paused subscription.
Chances are, you’ll only have a few opportunities to win a customer back. Which means your message must be relevant and provide a compelling reason to come back and make a purchase. Use a multi-channel approach with Facebook advertising and personalized email to deliver this message in the right places at just the right time.
Show your customer how much their business means to you with a specialized message just for them. Use a personalized email that launches right after their purchase to thank them for their ongoing relationship.
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