• Snack Breaks: CDP Use Cases

    Have you been heads-down, cooped up in your home office for hours? If so, it's time to take a break and shift gears! Grab a snack—or stand up and stretch—and tune in to these short (only 15 minutes), easy to digest webinars.

  • Snack Breaks: CDP Use Cases

    Have you been heads-down, cooped up in your home office for hours? If so, it's time to take a break and shift gears! Grab a snack—or stand up and stretch—and tune in to these short (only 15 minutes), easy to digest webinars.

Build ideal use cases for CDP that get results

When defining your customer engagement strategy it’s important to focus on the use cases that will provide the most impact. What are your customers’ objectives? What MarTech tools are needed? Which departments need to be involved? How will we measure success? An ideal use case answers all of these questions. In this snack break, you’ll learn the elements of an ideal CDP use case and how to build your own in order to drive successful business outcomes.

Build strong customer connections through email

As the ad space is owned by a few giants who are able to charge a premium, it's time to look at other cost-effective ways to reach your audience to build stronger relationships. Email is still your friend!

Up your strategy game by delivering relevant content to get your subscribers to open and click on something other than "unsubscribe." Join this snack break to learn how you can provide customers with truly personalized content, drive deeper engagement, and improve their experience with your brand.

Use Case for CDP: Catch them before they churn

Nothing hurts more than losing a customer, especially when it could have been prevented. It’s especially distressing during these challenging times when you know your product or service could help your customers. In this snack break, we’ll discuss how you can take the insights surfaced in Lytics to re-engage with relevant content before they churn.

More coming