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All About Marketing Tech Virtual Conference & Expo by NAPCO Media

Thursday, June 13th @ 07:00AM - 12:00PM (Pacific)

Today, customer data is at the core of nearly any marketing objective imaginable, whether identifying lookalike prospects, increasing the relevance of offers through personalization, or conducting an account-based-marketing campaign.

Stop by the Lytics virtual booth at the event and also attend our panel session "How Brands are Stepping up their Data Game" at 8:10am - 9:05am PT.

Tune in to this session to learn about:

• Why new customer channels and higher customer expectations have made data more important than ever

• New data sources becoming available, such as location, social, emotional

• How to use data wisely, without being creepy and what consumers want in return for their data

• Case studies demonstrating the technologies brands are using to make it all happen

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