Today, customer data is at the core of nearly any marketing objective imaginable, whether identifying lookalike prospects, increasing the relevance of offers through personalization, or conducting an account-based-marketing campaign.
Stop by the Lytics virtual booth at the event and also attend our panel session "How Brands are Stepping up their Data Game" at 8:10am - 9:05am PT.
Tune in to this session to learn about:
• Why new customer channels and higher customer expectations have made data more important than ever
• New data sources becoming available, such as location, social, emotional
• How to use data wisely, without being creepy and what consumers want in return for their data
• Case studies demonstrating the technologies brands are using to make it all happen
Get in touch with a Lytics expert