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Customer Data Challenge

Unifying the data that resides in your martech stack is a huge challenge – one that costs US brands millions of dollars annually. Nearly half of marketers surveyed say data silos affect their ability to engage, support and meet customer needs; more than half say that marketing initiatives are constantly delayed by slow data integration. How much are data silos costing you? Can you honestly say that your customer data is clean, unified and consistent across all marketing channels? Learn from our experts as they explain how unifying customer data can result in a more efficient martech stack – to deliver more compelling marketing messages and, ultimately, customer experiences.

Presenters: Matthew Mobley, CTO of Merkle and James McDermott, Co-Founder and CEO of Lytics

Watch this webinar and learn:

  • How to architect your martech stack to unify your customer data silos and maximize stack efficiency
  • Identity resolution techniques that increase customer data accuracy as well as knowledge of your customers across the organization
  • Brand case studies that demonstrate how leading brands approach their martech stack to improve data ROI

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