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On Demand | Get ahead of data privacy changes in 2020: GDPR, CCPA & Third Party Data

With the introduction of the European Union General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), governments are stepping in on behalf of their constituencies to increase the responsibilities of companies to keep customer data secure and require controls on how data can be used.

So, how will the CCPA and anti-tracking technology impact your company’s marketing practices? And what steps should you take now on your compliance journey?

Join guest speaker, Aaron Simpson, a partner and leader of Hunton Andrews Kurth’s privacy team, and Lewis Barr, Lytics VP of Legal and DPO, as they discuss:

  • The fast changing privacy law landscape in the U.S.
  • The CCPA requirements for businesses involved in marketing and how it may impact your company’s marketing efforts
  • The increasing regulatory risk associated with continued use of third party data
  • Steps to take now for CCPA compliance