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On Demand | Single view...what's next? Get the most value out of your CDP

To understand your customer and deliver personalized experiences, you need a single view of your customer — and you need to take action to make it valuable. Once you have the single view, then what? How do you leverage it and extract value? What phases of maturity must a CDP client go through in order to drive ROI from their investment?

Join experts from Lytics, the real-time Customer Data Platform (CDP), and Actable, a customer data agency that helps companies collect, organize, and activate 1st party data, as they discuss how modern marketers are building a single view of the customer and getting value from it.

In this webinar, you will learn how to:

  • Build a single view of the customer using a CDP to drive better customer experiences
  • Bridge the gap from anonymous visitors to known
  • Advance your initial use cases for a CDP