« View all webinars

The Burdens and Benefits of GDPR: A Webinar Primer

Saturday, October 19th

In this lively webinar, Tim Walters of The Content Advisory, an expert in GDPR, and Lytics CMO Darren Guarnaccia offer a GDPR primer on how this regulation will impact companies even outside of the EU. They cover such practical topics as how to do an audit of your customer data, how marketers need to think about "legitimate consent" and how to gather it with some real-world examples of what to do—and not to do.

They also discuss how you can use a customer data platform to ensure that you know what personal data you have and how to manage it in a trustful manner, whether or not you're subject to this new EU regulation.

Explore data-driven marketing with us

Sign up for Lytics news, events and product updates straight to your inbox