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The New 5 P's of Marketing

Do you remember the 5P's of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in.

Watch this MarTech hosted webinar as Craig Schinn, VP of Strategic Services at Lytics, breaks down the new 5Ps that marketers need to know to succeed in today’s fast-paced environment. He’ll share his digital strategies and experiences from working with leading brands such as Verizon Wireless, Staples, General Mills, AT&T, The Economist and more.

In this webinar you'll learn:

  • Practical methods for activating individual customer data
  • The importance of first-party data for compliance and marketing performance
  • How leading enterprises put data to work across channels, in real-time
  • The tools of the trade you need to reap the benefits of the new 5 Ps

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