Lytics raises $35 million to extend leadership position in CDP market

This morning, we’re excited to announce that Lytics just closed our Series C investment round for $35 million!

We’ve been a market leader for years. We’re the best overall CDP on the market according to The Relevancy Ring. And this new round of funding will help us take our product and our strategic services to the next level—helping marketers continue to better understand and serve customers and meet strategic marketing goals.

So, how will we invest the new funds?

We’ll be focusing on product development and expanding our team to continue to exceed clients’ expectations and help them reach (and exceed) their marketing goals.

This means expanding aggressively and hiring across the entire organization—adding to our team of nearly 100 hard-working marketers, technologists, data scientists, customer service professionals, sales professionals, etc.

It also means enhancing our product offerings to further empower digital marketers to achieve real business objectives—like finding more of their best customers or minimizing customer churn.

We’ll take the tools our marketing clients use most and add more connectors and reporting options to make use and measurement even better. We’ll help customers see measurable ROI faster by enhancing our deployment methodology. And we’ll work on growing and expanding relationships with our technology and implementation partners to meet even more client needs.

The true potential of a CDP

From day one, we’ve believed the true potential of a CDP lies in helping marketers simplify the decisions they have to make every day. Every year, we see more businesses recognizing and embracing this reality—often with incredible results.

Today, more than 175 Enterprise brands rely on Lytics to know and serve their customers. We’re proud to partner with each of them and looking forward to expanding what we can offer to both those existing clients and every new client we take on.

This round was led by JMI Equity with participation from current investors Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners, and Voyager Capital. To all our customers, employees, partners, and especially investors: Thank you for believing that Lytics will continue to lead the Customer Data Platform market today, tomorrow, and into the future.

We’re excited to continue improving, innovating, and serving marketing teams as they pursue their strategic goals.

James McDermott

CEO, Lytics