Data Privacy and GDPR

Manage data privacy in the enterprise—including right of access, data portability and right to erasure to comply with GDPR regulations

Consent management

The GDPR requires that consent must be “freely given, specific, informed, and unambiguous.” You must gain consent from your customer before you can collect or process any data about them or their interaction. You can use a Lytics modal to prompt your customers for consent or integrate Lytics with your consent management providers.

Subject access rights management

Individuals have the right to receive their personal data in a structured, commonly used and machine-readable format and have the right to transmit that personal data to another Data Controller. As a Data Processor, Lytics fully supports data portability, right to erasure and other access requirements.

Complex corporate data policies

Sharing data across the corporate enterprise can be complex. Lytics helps companies share and manage only the data that's required to support various business groups and activities across the enterprise. We can also customize right of access and data portability workflows to support complex data policies.

Explore data driven marketing with us

Sign up for new Lytics news, events and product updates straight to your inbox