The Smart CDP for Smart Marketers

The Lytics Customer Data Platform removes complexity to help marketers serve smart and relevant experiences to individual customers

Welcome, !

We're glad you came to learn about what true 1:1 personalization can look like for and how we can help you reach your marketing goals. Download our most recent guide, How to Choose a CDP, or chat with us to get started.

Hi there, !

The Marketing team is working on some really cool personalized web experiences and wanted to include you in on the fun too!

What does a 360 view of your customer look like?

In your customer's profile, you will see customer scores, behavioral characteristics, which segmented audiences they are in and their content affinities. Check out your Lytics customer profile.

Welcome back, !

Now that you've seen how we gather 1st party customer data into one unified customer profile, let's show you how we can leverage behavioral data such as content affinity.

Knowing what individual customers want is complex

There's more than enough data at a marketer's fingertips. But how do they leverage that data to know what individual customers really want? Marketers can't build enough rules to serve each individual the right message, in the right channel, at the right time. There's a need for a smarter solution.

Use a smart CDP

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect a brand to engage. The Lytics CDP removes complexity to deliver experiences as unique as the individuals who receive them.

Lytics is trusted by the worlds biggest brands

  • Theeconomist
  • Nestle
  • Heineken
  • General Mills
  • Digital Trends
  • Comcast
  • AEG presents logo - Lytics Customer Data Platform
  • Atlassian
  • 1800Contacts 250X250
It’s time to put your customers at the center of your marketing
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