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Create a real-time single view of your customer
Unify data. Understand customers. Deliver personalized experiences. Get fast results.
Explore Lytics CDP -
Create a real-time single view of your customer
Unify data. Understand customers. Deliver personalized experiences. Get fast results.
Explore Lytics CDP
You're more ready for a CDP than you think
Lytics is trusted by the world's leading brands
Real-time advanced reporting with customer insights
Break down the barriers to collecting and analyzing customer data at scale. Use your own BI tools to get more from your customer data.
Connect your data with Lytics
Use the data from your tech stack to build a single view of your customers and take action.
Core Customer Data Platform
Unify your data to create a real-time single view of your customers. Simplify workflows for campaign activation using real-time data and segments.
Why is unifying your data so critical?
It allows for taking action on the data. From there, you can see improved targeting, optimize personalization, and drive better results across your marketing activation channels.
Customer stories
Lytics Webinars
Listen in to hear from Lytics experts and partners as they discuss how you can use the Lytics Customer Data Platform for improving your data-driven marketing programs.
Supporting privacy-compliant marketing
With the introduction of GDPR and CCPA, how are you protecting your customer's data? Are you prepared to be compliant as additional regulations are enacted?
“With Lytics, we’ve gone from spending 15-16 hours creating segments to doing them in a minute, and they work across all of our channels.”
— Kristian Libman, Product Manager, AEG Presents
Latest from the Lytics Marketing Technology & CDP blog
Explore our products
Core Customer Data Platform
Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.
Intelligence
Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.
Automate
Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.