The Smart CDP for Smart Marketers
The Lytics Customer Data Platform removes complexity to help marketers serve smart and relevant experiences to individual customers
Welcome back, !
Are you ready to explore how our CDP platform can help you attain your Marketing goals in 2019? Take the next step.
Welcome, !
We're glad you came to learn about what true 1:1 personalization can look like for and how we can help you reach your marketing goals through our smart CDP platform. Download our most recent guide, How to Choose a CDP, or chat with us to get started.
It’s not enough just to know who your customers are.
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology. Download our latest guide and learn to give the people what they want, at scale.
What does a 360 view of your customer look like?
In your customer's profile, you will see customer scores, behavioral characteristics, which segmented audiences they are in and their content affinities. Check out your Lytics customer profile.
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Now that you've seen how we gather customer data into one unified customer profile, let's walk you through all the personalization capabilities across channels.
Knowing what individual customers want is complex
There's more than enough data at a marketer's fingertips. But how do they leverage that data to know what individual customers really want? Marketers can't build enough rules to serve each individual the right message, in the right channel, at the right time. There's a need for a smarter solution.
Use a smart CDP
People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect a brand to engage. The Lytics CDP removes complexity to deliver experiences as unique as the individuals who receive them.
Lytics is trusted by the worlds biggest brands
It’s time to put your customers at the center of your marketing
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Partnerships: AEG Presents
Custom Concerts: Connecting music fans with concerts they love
Customer Partnership: The Economist
The Economist saw 4X revenue growth using Lytics
Partnerships: Access Intelligence
Access Intelligence delivers high-value leads to advertisers and personalized content to keep readers engaged.
