Bridging the Gap from Data to Decisions

The Lytics Customer Data Platform helps marketers increase customer lifetime value by delivering the next-best experience — automatically and at scale.

Out with the old, in with the New 5 Ps of Marketing

See the Lytics difference in 60 days

The StartSmart program is designed to help you minimize new technology risk by building value quickly and easily. By the end of 60 days, you will have launched your first cross-channel journey that aligns to your critical business goals, and choose the content and experiences most likely to move customers toward those goals. How? Through data science insights that help you figure out who to target, with what content, and why.

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Learn more about StartSmart

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Knowing what individual customers want is complex

There's more than enough data at a marketer's fingertips. But how do they leverage that data to know what individual customers really want? Marketers can't build enough rules to serve each individual the right message, in the right channel, at the right time. There's a need for a smarter solution.
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Lytics enables next-best experience

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect a brand to engage. The Lytics CDP removes complexity to deliver experiences as unique as the individuals who receive them.
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Lytics is trusted by the worlds biggest brands

  • Theeconomist
  • Nestle
  • Heineken
  • General Mills
  • Digital Trends
  • Comcast
  • Atlassian
  • AEG presents logo - Lytics Customer Data Platform
It’s time to put your customers at the center of your marketing
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