Unify your customer data across the organization, resolve identities into a single customer profile and enable your organization to leverage powerful machine learning. With the Lytics Customer Data platform, know your customer's interests and behaviors to orchestrate relevant experiences across web, email, social and any other channel—all in real-time.
The Economist came to Lytics with a two-fold need: Increase subscribers, and deliver a personalized content experience to each reader. With Lytics, they can aggregate visitor data from any source, create a profile of likely subscribers, and target only their best prospects across all channels. And with the Lytics Content Affinity Engine they deliver articles that are contextually relevant in that moment. The result? A 4x increase in subscription revenue. As one Economist marketer put it, “nothing short of spectacular."
Don't miss our upcoming webinar—Join Matthew Mobley, CTO of Merkle, and our very own James McDermott, CEO, to learn how to improve efficiency and ROI with your martech stack. September 25th, 10AM Pacific
Data-driven marketing teams are over six times more likely to be profitable. The reason? Good data and personalization drives customer trust and provides a foundation for delivering real value. Here's how.
Behavioral marketing is about targeting your customers not just by demographics, but based on their actual, real-time engagement with your brand. It takes the guesswork out of campaigns and creates better user experiences. Here’s what you need to know.