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Create a real-time intelligent view of your customers
Build a single view to understand your customers and deliver personalized experiences
Explore Lytics CDP -
Create a real-time intelligent view of your customers
Build a single view to understand your customers and deliver personalized experiences
Explore Lytics CDP
You're more ready for a CDP than you think
Lytics is trusted by the world's leading brands
Forrester Report: Come together (right now) to deliver the next best experience
Is your company’s customer obsession focused on their needs or your own? This Forrester report explains the misalignment of needs and how to implement the Next Best Experience principle.
Core Customer Data Platform
Unify your data to create a real-time single view of your customers. Simplify workflows for campaign activation using real-time data and segments.
Why is unifying your data so critical?
It allows for taking action on the data. From there, you can see improved targeting, optimize personalization, and drive better results across your marketing activation channels.
Customer stories
Intro to Lytics
Learn how the Lytics Core Customer Data Platform helps unify customer data and deliver insights.
Supporting privacy-compliant marketing
With the introduction of GDPR and CCPA, how are you protecting your customer's data? Are you prepared to be compliant as additional regulations are enacted?
“With Lytics, we’ve gone from spending 15-16 hours creating segments to doing them in a minute, and they work across all of our channels.”
— Kristian Libman, Product Manager, AEG Presents
Latest from the Lytics Marketing Technology & CDP blog
Explore our products
Core Customer Data Platform
Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.
Intelligence
Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.
Automate
Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.