Unify your customer data across the organization, resolve identities into a single customer profile and enable your organization to leverage powerful machine learning. With the Lytics Customer Data platform, know your customer's interests and behaviors to orchestrate relevant experiences across web, email, social and any other channel—all in real-time.
The Economist came to Lytics with a two-fold need: Increase subscribers, and deliver a personalized content experience to each reader. With Lytics, they can aggregate visitor data from any source, create a profile of likely subscribers, and target only their best prospects across all channels. And with the Lytics Content Affinity Engine they deliver articles that are contextually relevant in that moment. The result? A 4x increase in subscription revenue. As one Economist marketer put it, “nothing short of spectacular."
Understand how Lytics improves targeting, increases conversions and reduces overall ad spend by putting machine learning and data science to work. At the same time, learn how Lytics saves marketing teams tons of time by leveraging their first-party data in real-time.
Lytics called for a new standard in the digital marketing industry, and today unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing.
Still unsure about GDPR? In this white paper with an accompanying recorded video, Tim Walters, a leading expert in the new regulation, covers the most essential questions about the GDPR for marketers, how to evaluate current practices, and also how to ensure that your organization maintains these practices.