The Smart CDP for Smart Marketers

The Lytics Customer Data Platform removes complexity to help marketers serve smart and relevant experiences to individual customers

Smart marketing begins with smart customer profiles

True 1:1 personalization requires a smart understanding of your customers. We help you gain that understanding with smart profiles for each of your customers. In fact, we're building a smart customer profile about you—check it out.
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Knowing what individual customers want is complex

There's more than enough data at a marketer's fingertips. But how do they leverage that data to know what individual customers really want? Marketers can't build enough rules to serve each individual the right message, in the right channel, at the right time. There's a need for a smarter solution.
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Use a smart CDP

People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect a brand to engage. The Lytics CDP removes complexity to deliver experiences as unique as the individuals who receive them.
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Lytics is trusted by the worlds biggest brands

  • Theeconomist
  • Nestle
  • Heineken
  • General Mills
  • Digital Trends
  • Comcast
  • Atlassian
  • AEG presents logo - Lytics Customer Data Platform
It’s time to put your customers at the center of your marketing
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