• Create a real-time single view of your customer

    Unify data. Understand customers. Deliver personalized experiences. Get fast results.

    Explore Lytics CDP
  • Create a real-time single view of your customer

    Unify data. Understand customers. Deliver personalized experiences. Get fast results.

    Explore Lytics CDP

You're more ready for a CDP than you think

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Real-time advanced reporting with customer insights

Break down the barriers to collecting and analyzing customer data at scale. Use your own BI tools to get more from your customer data.

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Connect your data with Lytics

Use the data from your tech stack to build a single view of your customers and take action.

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Core Customer Data Platform

Unify your data to create a real-time single view of your customers. Simplify workflows for campaign activation using real-time data and segments.

Get started with Core CDP

Why is unifying your data so critical?

It allows for taking action on the data. From there, you can see improved targeting, optimize personalization, and drive better results across your marketing activation channels.

Customer stories

Lytics Webinars

Listen in to hear from Lytics experts and partners as they discuss how you can use the Lytics Customer Data Platform for improving your data-driven marketing programs.

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Supporting privacy-compliant marketing

With the introduction of GDPR and CCPA, how are you protecting your customer's data? Are you prepared to be compliant as additional regulations are enacted?

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— Kristian Libman, Product Manager, AEG Presents

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Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.