Consumer trust is at an all-time low. If marketers focus on measuring trust -- not just transactions -- they can deliver better long-term business results.
Lytics called for a new standard in the digital marketing industry, and today unveiled its commitment to a new paradigm for digital marketing: Trust-Based Marketing.
Still unsure about GDPR? In this white paper with an accompanying recorded video, Tim Walters, a leading expert in the new regulation, covers the most essential questions about the GDPR for marketers, how to evaluate current practices, and also how to ensure that your organization maintains these practices.