AEG Presents

80% reduction in campaign execution time

Industry Dive

40% increase in click-throughs that ultimately led to a significant boost in new subscriptions

Entercom

65% sales lift from one radio ad campaign

If you give a mouse a cookie

With recent digital privacy policy changes (CCPA and GDPR), companies need to build first-party relationships before storing cookies for user personalization.

Omni-channel marketing strategy 101

Omni-channel marketing outperforms single-channel by 250%. If you don't have an omni-channel strategy, it's definitely time.

Getting in tune with your customers through campaign Orchestration

Now available, an enhanced integration between Lytics and Salesforce Marketing Cloud that allows insights to move seamlessly between the two platforms for multi-platform campaign orchestration.

CDPs and DMPs: Demystifying Data Management for Marketers

What are CDPs and DMPs? How are they different? Can they work together? And why might I need one? In our latest white paper, these are the questions we tackle—breaking down the difference between Customer Data Platforms (CDPs) and Data Management Platforms (DMPs) and the unique values, challenges, and outcomes each brings to the table.

Personalization at Scale: 1:1 Marketing to the Millions

If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.

Out-of-the-[Black]-box | What’s inside Lytics’ data science features?

In using insights derived from your customer data, you can begin to leverage in-depth analysis on behaviors, content, conversions, and experiences using machine learning. Learn how Lytics empowers you to make informed marketing decisions that drive results.

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Dotdigtal

Google Tag Manager

Iterable

Marketo

Salesforce Marketing Cloud