New: Build accurate audience segments in minutes with Lytics Predictive Audiences

  • The Right Data + The Right Science = Better Marketing

    With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects.

    See how Lytics works
  • The Right Data + The Right Science = Better Marketing

    With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects.

    See how Lytics works
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Intelligently transform your marketing

Customers using Lytics report a significant improvement to their marketing goals.

increase in engagement

increase in customer LTV

increase in marketing ROI

Improve reach and activate customers

Lytics CDP gives marketers the tools to not only gather and review data, but use those insights to inform how to best reach and activate customers.

Drive campaign strategies that get results

Get the tools to track customer behavior, see data-driven customer profiles, and drive campaign strategies that see results.

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Deliver 1:1 personalization across channels

Turn insights into action by providing personalized experiences based on their behaviors and interests.

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Create custom communication plans

Deliver personalization that grows with your company and treats every customer as an individual across your marketing channels.

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Turn your data into action, across channels

Lytics fuels action by using machine learning to offer a consistent, personalized customer experience across channels.

“Before Lytics, we struggled to get a clear picture of our readers. Now we have much better customer intelligence about how people are engaging with our content and can use that information to drive smarter content recommendations and better experiences.”


Robin Re, VP of Marketing at Industry Dive

Getting started is easy

Ready to use machine learning to surface the right customer insights and drive action?

Request demo

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