New: Build accurate audience segments in minutes with Lytics Predictive Audiences
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The Right Data + The Right Science = Better Marketing
With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects.
See how Lytics works -
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The Right Data + The Right Science = Better Marketing
With Lytics, get insights that drive activation. Built for marketing teams, our customer data platform enables your marketing to meaningfully drive engagement with customers and prospects.
See how Lytics works
Intelligently transform your marketing
Customers using Lytics report a significant improvement to their marketing goals.
increase in engagement
increase in customer LTV
increase in marketing ROI
Improve reach and activate customers
Lytics CDP gives marketers the tools to not only gather and review data, but use those insights to inform how to best reach and activate customers.
Drive campaign strategies that get results
Get the tools to track customer behavior, see data-driven customer profiles, and drive campaign strategies that see results.
Deliver 1:1 personalization across channels
Turn insights into action by providing personalized experiences based on their behaviors and interests.
Create custom communication plans
Deliver personalization that grows with your company and treats every customer as an individual across your marketing channels.
Turn your data into action, across channels
Lytics fuels action by using machine learning to offer a consistent, personalized customer experience across channels.
Lytics is trusted by the world's leading brands
“Before Lytics, we struggled to get a clear picture of our readers. Now we have much better customer intelligence about how people are engaging with our content and can use that information to drive smarter content recommendations and better experiences.”
Robin Re, VP of Marketing at Industry Dive
Getting started is easy
Ready to use machine learning to surface the right customer insights and drive action?