• Create a real-time intelligent view of your customers

    Build a single view to understand your customers and deliver personalized experiences

    Explore Lytics CDP
  • Create a real-time intelligent view of your customers

    Build a single view to understand your customers and deliver personalized experiences

    Explore Lytics CDP

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Forrester Report: Come together (right now) to deliver the next best experience

Is your company’s customer obsession focused on their needs or your own? This Forrester report explains the misalignment of needs and how to implement the Next Best Experience principle.

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Core Customer Data Platform

Unify your data to create a real-time single view of your customers. Simplify workflows for campaign activation using real-time data and segments.

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Why is unifying your data so critical?

It allows for taking action on the data. From there, you can see improved targeting, optimize personalization, and drive better results across your marketing activation channels.

Customer stories

Intro to Lytics

Learn how the Lytics Core Customer Data Platform helps unify customer data and deliver insights.

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Supporting privacy-compliant marketing

With the introduction of GDPR and CCPA, how are you protecting your customer's data? Are you prepared to be compliant as additional regulations are enacted?

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“With Lytics, we’ve gone from spending 15-16 hours creating segments to doing them in a minute, and they work across all of our channels.”

— Kristian Libman, Product Manager, AEG Presents

Explore our products

Core Customer Data Platform

Unify your data to create a real-time single view of your customer. Simplify workflows for campaign activation using real-time data and segments.

Intelligence

Understand what drives your customers, accelerate their journey towards specific marketing outcomes, and activate messaging across all channels.

Automate

Automate the delivery of the most relevant message, in the appropriate channel, using machine-learning based predictions.