The Smart CDP for Smart Marketers
The Lytics Customer Data Platform removes complexity to help marketers serve smart and relevant experiences to individual customers
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Are you ready to explore how our CDP platform can help you attain your Marketing goals in 2019? Take the next step.
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We're glad you came to learn about what true 1:1 personalization can look like for and how we can help you reach your marketing goals through our smart CDP platform. Download our most recent guide, How to Choose a CDP, or chat with us to get started.
Smart marketing begins with smart customer profiles
True 1:1 personalization requires a smart understanding of your customers. We help you gain that understanding with smart profiles for each of your customers. In fact, we're building a smart customer profile about you—check it out.
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Now that you've seen how we build smart profiles for your customers—let's continue the conversation about smart marketing across channels.
Featured Resources
The New 5 Ps of Marketing: A Digital Transformation
So, if the old 5 Ps aren’t hyper-relevant to marketing jobs these days, where should we actually focus our energies? The answer lies in another set of 5 Ps—one that has grown and will grow with the evolving roles and technologies of marketing teams.
Personalization at Scale: 1:1 Marketing to the Millions
If personalization is both possible and in demand, why are so many companies still struggling to get it right? In our experience, the answers boil down to both mindset and technology.
How to Choose a Customer Data Platform (CDP)
How do you decide between tech partners? What should you look for in a CDP? How can it really help you reach your business goals? And how do you set your teams up for success once you have it? Download our free guide and find out what a CDP is and does, how it can help you reach your business goals and what questions you should be asking at every step along the way.
Knowing what individual customers want is complex
There's more than enough data at a marketer's fingertips. But how do they leverage that data to know what individual customers really want? Marketers can't build enough rules to serve each individual the right message, in the right channel, at the right time. There's a need for a smarter solution.
Use a smart CDP
People are multi-dimensional. Serving the right experience requires a real-time understanding of how they behave, what they care about, and when and where they expect a brand to engage. The Lytics CDP removes complexity to deliver experiences as unique as the individuals who receive them.
Lytics is trusted by the worlds biggest brands
It’s time to put your customers at the center of your marketing
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Partnerships: AEG Presents
Custom Concerts: Connecting music fans with concerts they love
Customer Partnership: The Economist
The Economist saw 4X revenue growth using Lytics
Partnerships: Access Intelligence
Access Intelligence delivers high-value leads to advertisers and personalized content to keep readers engaged.
