Welcome to the new Lytics

xCDP scales personalization.

Let's shift the focus from data to experience.

One platform that simplifies how you can deliver personalized experiences across the customer journey.

Lytics xCDP brings the world's best people data directly to the world's leading content management systems for in-the-moment personalized experiences on every single channel.

1000x conversions at 1/10 CPC on Facebook

One of North America's leading CPG pet adoption websites delivers personalized messages to pet lovers throughout their pet ownership journey. By partnering with Lytics Experience Customer Data Platform (xCDP), they gather and utilize first-party data to provide timely, relevant information, building trust and loyalty with their customers.

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28% click-throughs and 38% conversions

A thriving leader in agriculture beyond butter, Land O' Lakes achieves impressive conversion results by using Lytics to personalize their web experience for unique audiences.

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5% revenue boost

Lovepop, a creator of pop-up cards and gifts, increased their email conversions with dynamic content recommendations and Lytics' integrations with Shopify and Iterable.

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Build comprehensive profiles

It’s not just more data, it’s the right data.

Lytics transforms complex, labor-intensive processes into seamless, out-of-the-box solutions with quick value realization, real-time identity resolution, and AI-driven insights.

Put your profiles to work

Where you need it. When you need it.

Lytics fuels creativity with insights on customer behavior and preferences, ensuring your data-driven strategies are effective and available when needed.

Intelligent tools– effortless activation.

Lytics offers a suite of tools designed for easy activation without sacrificing power. Enjoy dynamic content optimization, enhanced ad budgets, and powerful modeling capabilities.

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Google Cloud’s customer data platform of choice.

Lytics is a leading Google Cloud partner and the only CDP on Google Marketplace deployable behind your firewall. Prefer the cloud? We offer flexible and secure options.

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