The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.


March 16, 2018

Understanding User Intent Through Content

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

Affinity Based Recommendations

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Look At Lytics Predictive 1

May 17, 2018

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

Profile image of Trent Jones
June 21, 2018

Advantages for Quick Service Restaurants (QSRs) that leverage a Customer Data Platform (CDP)

Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP). Trent Jones, Strategic Account Exec, shares how multi-channel marketing and personalization dramatically improve using CDP technology.

Profile image of Darren Guarnaccia
June 19, 2018

The Power of Outcomes

Over the last several months, I’ve written about the idea of intentionally earning customer trust, and the benefits. One of the central elements behind that approach is the act of your brand clearly focusing on doing things in the customers best interest. Let’s explore that a bit more.

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May 11, 2018

Gartner Digital Marketing 2018: What's on our agenda

We're heading the Gartner Digital Marketing conference in San Diego next week. See what talks we're excited about in personalization strategy, multichannel CX, and customer journeys, including two Lytics customers who will be taking the stage.

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April 19, 2018

We are Committed to Privacy and Transparency

There’s been a lot of news recently about the misuse of customer data… Lytics stands for a better way of doing things.

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April 3, 2018

Facebook Killed the Easy Button: What Marketers Need to Do Now

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

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