The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.


March 16, 2018

Understanding User Intent Through Content

Identity Resolution sifts through data from many sources to create an accurate and unified customer record. Although a computationally intensive process, the right framework can make it a lot more flexible.

Affinity Based Recommendations

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

Look At Lytics Predictive 1

May 17, 2018

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

Profile image of Craig Schinn
September 24, 2018

How to Get the Most Out of Your Customer Data Platform With Lytics’ Strategic Consulting Services

So you've got a CDP...What happens next? How do you harness your customer data to create real business results? Sometimes, the answer is in bringing in the experts.

Profile image of Katherine Gray
September 11, 2018

Chief Marketer Special Report: How Marketers Use Data to Create Customer Confidence

Customers crave more personalized experiences, yet they want today data privacy. In this new special report, discover how marketers can get their teams in alignment to create context and activate customer data in meaningful ways.

Profile image of Katherine Gray
August 30, 2018

Customer Data Challenge: Improve MarTech Efficiency and ROI With Unified Data (Webinar)

Learn how to make your MarTech stack more efficient, useful, and cost-effective with Merkle CTO Matthew Mobley and Lytics Co-Founder and CEO James McDermott in our upcoming webinar.

Profile image of Darren Guarnaccia
August 28, 2018

How to Become a Customer-Centric Company

Most companies want to be customer-centric. So why is it that after many years of hard work and good intentions, most companies still aren't hitting the mark? The answers lie in mindset and communication.

Profile image of Katherine Gray
August 24, 2018

Lytics Takes Top Spot in Relevancy Ring CDP Buyer’s Guide 2018

In its first CDP Buyer's Guide, The Relevancy Group gave Lytics the highest scores in five categories, as well as customer satisfaction. The report also offers insights into how top marketers across industries are using a CDP to deliver better marketing with increased efficiency. Find out how Lytics, and your org, stack up against the competition. ​

Load More