The Lytics Blog

Pioneering the intersection between Customer Data Platforms, modern marketing, and data science one article at a time.

By Jeff Brown on Apr 19, 2018

We are Committed to Privacy and Transparency

There’s been a lot of news recently about the misuse of customer data... Lytics stands for a better way of doing things.

First-Pary data Digital Marketing Privacy Transparency

By Matt Cannell on Apr 3, 2018

Facebook Killed the Easy Button: What Marketers Need to Do Now

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

Digital Marketing Data-first Marketing Custom Audiences

By Darren Guarnaccia on Mar 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

Marketing Personalization

By Julia Farina on Oct 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

Lytics News Webinar Customer Data Platform Software as a Service VentureBeat Atlassian CDP Institute

By Julia Farina on Oct 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

Lytics News Customer Data Platform VentureBeat

By Julia Farina on Oct 8, 2017

Trending Theme: Customer Data Platforms as Marketing's 'Central Nervous System'

Check out MarTech Today's recap of MarTech East in Boston and how Lytics and Customer Data Platforms were a key theme of the event.

Lytics News Customer Data Platform MarTech East Martech Today