The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.

April 19, 2018

We are Committed to Privacy and Transparency

There’s been a lot of news recently about the misuse of customer data… Lytics stands for a better way of doing things.

Affinity Based Recommendations

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

January 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

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June 21, 2018

Advantages for Quick Service Restaurants (QSRs) that leverage a Customer Data Platform (CDP)

Understand three key advantages that quick-service restaurants should expect from leveraging a customer data platform (CDP). Trent Jones, Strategic Account Exec, shares how multi-channel marketing and personalization dramatically improve using CDP technology.

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May 17, 2018

A Look at Lytics Predictive Scoring

Lytics behavioral scores probably won't replace your existing marketing segmentation. But, they will definitely make it better. Read this article if you’re curious about how behavioral scoring can improve your marketing precision.

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May 11, 2018

Gartner Digital Marketing 2018: What's on our agenda

We're heading the Gartner Digital Marketing conference in San Diego next week. See what talks we're excited about in personalization strategy, multichannel CX, and customer journeys, including two Lytics customers who will be taking the stage.

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April 3, 2018

Facebook Killed the Easy Button: What Marketers Need to Do Now

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

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March 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

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