The Lytics blog

Pioneering the intersection between customer data platforms, modern marketing, and data science one article at a time.

July 26, 2017

Five Things To Look For In A Customer Data Platform (CDP)

With so many Customer Data Platforms (CDPs) on the market, it can be hard to differentiate one from the other. Here are the features you shouldn't compromise on.

June 20, 2017

A Glimpse Under the Hood of Natural Language Processing

Understanding how to curate and blacklist the topics in Lytics' Content Affinity engine can get you even more mileage out of your content.

January 29, 2016

Defining Customer Data Platform Behavioral Segments

The Lytics Customer Data Platform features out-of-the-box behavioral segments that any marketer can put to use immediately. Our Business Development specialist defines some high-level use cases that are accessible to any modern marketer.

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May 11, 2018

Gartner Digital Marketing 2018: What's on our agenda

We're heading the Gartner Digital Marketing conference in San Diego next week. See what talks we're excited about in personalization strategy, multichannel CX, and customer journeys, including two Lytics customers who will be taking the stage.

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April 3, 2018

Facebook Killed the Easy Button: What Marketers Need to Do Now

In the wake of Facebook’s limits on the use of third-party data, brand marketers must re-consider their customer data strategy.

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March 13, 2018

Using Artificial Intelligence to Maximize Marketing Resources and Reach the Right Customers

How you can use AI to boost the performance of your marketing channels, without increasing your budget or headcount.

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October 18, 2017

Watch: How SaaS Leader Atlassian Uses a Customer Data Platform for More Relevant Customer Engagement

VentureBeat recently hosted a webinar featuring Lytics customer Atlassian on how they're using a customer data platform to build their Engagement Platform.

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October 12, 2017

Customer Data Platforms: Build or Buy?

VentureBeat recently interviewed Jeff Hardison, VP of Marketing at Lytics, on why more and more companies are buying customer data platforms versus building them in-house.

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