Data-Driven Marketer & Developer Resources

Download and share information about Lytics, the Customer Data Platform built for marketers.



How Atlassian Leverages a Customer Data Platform to Improve Customer Outreach

Join this VentureBeat webinar to learn why customer-focused software company Atlassian uses a Customer Data Platform to help them run complex marketing campaigns. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to increase sales and loyalty.



Understand the people, process and technology required to comply with GDP

Use this roadmap to get prepared for the General Data Protection Regulation (GDPR) - an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject.



How Dr. Martens And Wildfang Use A Customer Data To Create Cult-like Followings

Find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns that grow the business and create customer relationships for life.