Accelerate the customer journey towards a specific marketing outcome, activate your message across all channels, and continue to learn from the centralized intelligence of your customer data.
Orchestration includes Foundational CDP +
Cut through the noise with a relevant individualized message by using machine learning to predict when and what a person is likely to engage with next.
Optimization includes everything in Orchestration +
Single Sign-On, 2-Factor Authentication, IP whitelisting, In-product SLAs, Alerting
StartSmart is designed to minimize new technology risk by accelerating time to value with your CDP implementation. In our proven 8 week program, you will be guided through marketing strategy and tactics to launch integrated cross-channel experiences of your choice.
Through ongoing engagements or tailored workshops, our Strategic Consultants can bring their experience in digital marketing, CRM, and analytics, to help answer your toughest questions.
Lytics has fostered a broad ecosystem of system integrators, consultancies, technical agencies, and media partners to allow customers to connect their Smart CDP implementation to other marketing initiatives.
Every customer of Lytics receives access to our team of digital marketing experts, technical data wranglers, data scientists, and support professionals. For more help, customers can choose from our Enhanced or Premium levels or partner with a Lytics representative to design the package that is right for them.
Have your own in-house customer database that does all this? That’s OK, we don’t need to replace it, we’ll work with it. Lytics can sit on top of your own Enabling Technology set to still provide you actionable insights and smarter customer journey orchestration.
Connect data feeds for real-time access to actions, behaviors and events that impact your customer profile.
Automated profile unification for anonymous and known users.
Segments are built using a visual workflow, and are made available for real-time campaign activation
Activate personalized modals or in-line messaging in real-time based on Lytics customer data profiles
With direct integration to 100+ tools, you can activate cross-channel campaigns in real-time
Measure the success of your campaign experiences across channels, and which audiences are performing best
“Ultimately, what was really important for us was the capability of the team. They are partners in implementation, in ideas, and in execution. They've played a key role in The Economist's ability to quadruple our subscription revenue over the last three years.”
- Steve Lok, Global Head of Martech, The Economist
Get in touch with a Lytics expert