Lytics Solution Overview
From easy to use web personalization templates to intelligently orchestrated cross-channel marketing campaigns, Lytics powers the experiences you create for your customers, leveraging your existing channel tools. Take the guesswork out of knowing your customers with Lytics Customer Data Platform.
Lytics and GDPR: Where do CDPs fit in?
We enable marketers, for the first time, to orchestrate their cross-channel customer journeys, clearly visualize which tactics are working and allow the user to drag and drop campaigns to manage, tweak and prioritize initiatives.
Lytics Orchestrate Product Overview
Our new Orchestrate product is the first step in providing marketers with a centralized, visual canvas to actually understand, first, what’s going on with their customer data and, second, use that knowledge to orchestrate seamless, omnichannel marketing campaigns.
The Economist: Using Machine Learning For More Relevant Content
Watch how leading publishers use Lytics Customer Data Platform for more relevant and contextual experiences.
Access Intelligence
Check out how business information publisher Access Intelligence used Lytics to grow their professional services business by 54%.
Top 10 Use Cases For Web Personalization
Successful web personalization delivers the right content to the right person at the right time. But where do you start? According to our customers, here are the top-ten web personalization tactics to get you brainstorming.
Wildfang Case Study
Wildfang — a customer-centric clothing and lifestyle brand — uses Lytics to help personalize their website and improve their ad retargeting. These efforts contributed to a 73% business growth in one year.
SourceMedia Case Study
Check out how SourceMedia used Lytics for their data driven, Account-Based Marketing Solution and realized a seven-figure increase in advertising revenue in under a year.
Using Lytics to Improve Email: Top 5 Use Cases
Lytics gives marketers the insights into customer behavior that they need in order to deliver relevant emails and increase inbox placement. Check out other Lytics benefits as well as our top-five email tactics to get you started.
Racing Post Case Study
Racing Post — the United Kingdom's No. 1 horse racing daily media site — uses Lytics to bring all of their customer data into one place for more targeted and dynamic audience segmentation. In one month's time, their email open rates increased by nearly 20% and they saw a significant spike in subscription sales.
Using Lytics to Improve Ad Retargeting: Top 5 Use Cases
Lytics helps marketers increase their online advertising ROI with more targeted and relevant audiences. Check out other Lytics benefits as well as our top-five advertising tactics to get you started.
Growing SaaS Companies with Lytics
Software-as-a-Service companies, or business-application software companies, are well-positioned to use customer data platforms to increase subscription conversion and retain a healthy subscriber base. Learn how Lytics can help SaaS companies grow at every stage of the customer journey.
Access Intelligence Case Study
As a business information company with a wide range of media properties, Access Intelligence wanted both to overcome the challenges of personalizing experiences for subscribers, and to deliver highly valuable leads to advertisers. They turned to Lytics to help them unify and leverage their customer data and grew their professional service business by 54% as a result.
Use-Case Study: Web Content Recommendations
Check out how Lytics customers are serving up relevant, personalized content with our Content Affinity Engine powering web-based content recommendations.
Use-Case Study: Converting Unknown Visitors To Known
Check out how Lytics customers converting their anonymous visitors to known users, with Lytics' easy-to-use website personalization tool and our integrations with email service providers such as Marketo, Mailchimp, Sparkpost, and more!
Lytics Personalization Overview
Lytics Personalization allows a marketer to create and execute eye-catching digital campaigns with customized content for different audiences. These personalized interactions simply overlay an existing webpage as a modal, gate, or banner — depending on your marketing goal.
Lytics Content Affinity Overview
The Lytics Content Affinity Engine provides marketers with a real-time inventory of their website content. Marketers can use this information to shape their content marketing strategy and to execute personalized marketing campaigns to audience segments based on their interest-level in a particular topic.
CDP vs DMP: What's The Difference?
CDPs focus on first-party data, which belongs to companies themselves, and consists of both known and anonymous customer data that details user behaviors (ex. most active time), actions (ex. purchases, email opens) and interests (ex. affinity for baseball) across the companyls online and offline presence.
Customer Data Platforms for SaaS Marketing
In this white paper, learn how Business-to-Business Software as a Service (SaaS) companies take advantage of Customer Data Platforms to find, engage and retain customers.
The Future Of Personalization In Marketing Starts With Customer Data Management
What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build?
How Do You Build Your Marketing Stack?
The Chief Martech blog explores four distinct marketing technology stacks popular within the industry. Lytics explores each one to determine their pros and cons, while describing why the Customer Data Platform is the way to go for modern, data-centric marketers.
Lytics + Google BigQuery Integration
Google BigQuery allows you to analyze big data in the cloud. Lytics has built connectors to many marketing tools, and with simple web configuration will import that data. Lytics enriches, merges cross channel identities, and exports all your user data to BigQuery allowing a complete view of your users and real-time insights across multiple channels and devices.
Lytics + Google Tag Manager Integration
Use Google Tag Manager to manage tags (such as tracking and marketing optimization JavaScript tags) on your site. Without editing your site code, you can use the Google Tag Manager user interface to add and update AdWords, Google Analytics, Floodlight, and nonGoogle tags.
Choosing a Customer Data Platform: A Buyer's Guide
Personalization, behavior-driven, and omni-channel marketing require knowing more about your customers than ever. Customer Data Platforms, like Lytics, can help. Use this guide to discover what a CDP is, how it benefits data-driven marketers, and whether or not you're ready to use one.
Lytics Technical Overview
Use this document as a technical overview about Lytics, the Customer Data Platform built for marketers. Learn more about how Lytics onboards data, its export functions, and how it uses data science to enrich unified customer data.
How Lytics Can Improve Your Retargeting
The internet advertising networks have opened up the doors to adding first-party data and companies that truly know their users can do so much more with their ad spend. Learn more about how Lytics brings predictivity and behavioral segments to retargeting and remarketing.
Minicabster Case Study
Minicabster faced a common marketing challenge–having plenty of customer data, but few options for using the information to improve marketing performance.
Lytics State of Digital Marketing 2015
Lytics conducted its first State of Digital Marketing Survey to better understand how technology impacted marketing in 2014 and identify key challenges marketers need to overcome in 2015. Read the report to learn more about what we learned from our survey of over 500 consumers and digital marketing professionals.
Becoming an Adaptive Marketer
Marketers have been dreaming about personalized marketing for decades. Finally, consumers are ready and demanding it. Learn How to Use Behavioral Data to Drive Meaningful Customer Experiences in this White Paper.
The Clymb Case Study
The Clymb saved half a million dollars of marketing spend in the first 3 months of using Lytics. The Clymb uses Lytics as the core Marketing Activation Platform that syncs customer data from multiple data sources and powers cross-channel offers.
How Atlassian Leverages a Customer Data Platform to Improve Customer Outreach
Join this VentureBeat webinar to learn why customer-focused software company Atlassian uses a Customer Data Platform to help them run complex marketing campaigns. Research analyst David Raab will also be on hand to discuss how other companies can use CDPs to increase sales and loyalty.
Understand the people, process and technology required to comply with GDPR
Use this roadmap to get prepared for the General Data Protection Regulation (GDPR) - an aggressive new set of regulations that applies to all organizations, in any location, processing the personal data of a European Union (EU) subject.
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How Dr. Martens And Wildfang Use A Customer Data To Create Cult-like Followings
Find out how these two edgy brands use a customer data platform to run more relevant and efficient marketing campaigns that grow the business and create customer relationships for life.
Forrester Webinar: The Secrets To Personalized Marketing
Learn why 75 percent of e-business and channel strategy professionals say personalization is their top priority and see how leading brands are growing by as much as 73 percent with a one-to-one digital marketing strategy.