Knowing what individual customers want is complex. Use a smart CDP to power smart marketing and drive impressive results.
Unify event information across all your teams and tools to create a single source for customer data.
Customer Data Platform
Remove complexity to help marketers serve smart and relevant experiences to individual customers.
Focus on strategy, planning and tactics instead of execution details, while Lytics delivers exactly the right message, to the right customer at the right time.
360 Customer View
Up-to-date customer profiles enriched with behaviors and machine learning
Intelligent Martech Stack
Derive smart insights that can be leveraged across all the tools in the Martech stack
Centralize smart segments based on behavioral attributes, data science and desired outcomes and sync them across tools and channels
Data Privacy and GDPR
Manage data privacy in the enterprise—including the Subject Access Rights required to comply with the GDPR
Advertising with First-Party Data
Improve acquisition and retargeting results with smarter advertising
Integrated App Development
Leverage Lytics insights directly into customer-facing applications, products and services
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