Purpose built for marketers, Lytics combines the right data and the right data science to improve marketing results by delivering personalized digital experiences and relevant content and product recommendations to your customers in real time. Lytics uses unique behavioral indicators and content affinity to identify what your customers want, and advanced machine learning algorithms to deliver truly one-to-one marketing experiences in real time. The company’s behavioral data-driven approach enables brands to leverage their own data to increase customer engagement by 30% and marketing ROI by 40% using finely targeted campaigns, customized content recommendations, and personalized web experiences. Based in Portland, Oregon, the company is led by experienced martech executives (Webtrends, Airship, Tripwire, Puppet, Mozilla, etc.) and backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Voyager Capital, Rembrandt Venture Partners, and EPIC Ventures. Their customers include General Mills, Live Nation, Nestle Purina, Industry Dive, and Yamaha.
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