Lytics helps enterprise marketers solve the age-old dilemma of deciding what’s going to work best. Marketers collect and analyze data and apply an ever-complex web of rules to determine who should get what, with typically daunting, low results. There’s no shortage of data to support this decision-making effort, but making sense of it at scale is hard.
With Lytics' industry leading Customer Data Platform (CDP), marketers can flip the paradigm by matching individuals to the best next experience, based on insights derived from the first-party data collected from all moments of engagement. Lytics leverages powerful, built-in data science to predict impactful actions for the marketer to take, like recommending the right content in the best channel for each person. With Lytics, marketers will see dramatic improvements in operational efficiency and campaign relevance.
Since 2014, Lytics has enabled more than 175 popular media, entertainment, consumer goods, travel, hospitality, and leading tech brands to exceed their strategic marketing goals. Brands using Lytics include Nestlé, The Economist, Atlassian, Heineken, General Mills, AEG, and Taco Bell. Lytics is headquartered in Portland, OR and is backed by JMI Equity, Comcast Ventures, Two Sigma Ventures, Rembrandt Venture Partners, and Voyager Capital.
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