4 key tips for analyzing your audience

The effective analysis of a target audience is essential when selling products or services. By understanding your audience and adapting to their needs, you’re more likely to grab and keep their attention.

But what should you do if your audience comes from different cultures and belief systems? Surely you can’t deliver an audience-centric experience to everyone. And how do you understand people you haven’t even met before?

Below, we’ll cover four tips you can use today to analyze your audience efficiently.

What are the benefits of analyzing your audience?

Before we look at our best tips for analyzing your audience, let’s talk about the importance of doing so.

You save time

The most significant benefit to analyzing your audience is time-saving. By understanding your customer’s behavior, you won’t waste time covering unrelated topics.

For example, let’s say you’re selling coffee but you don’t know your audience. You run marketing campaigns talking about the top-quality growing process and unique taste. However, your audience doesn’t care about this. Instead, they want the energy boost early in the morning.

You’ve just spent months, if not years, on suboptimal ads.

Fortunately, a business can uncover accurate pain points by running a few surveys and tweaking its marketing strategy.

You reduce business expenses

Analyzing your audience also lets you reduce expenses. Instead of spending hundreds or thousands of dollars on ads that might not target the correct pain points, you understand your audience’s needs and avoid unnecessary spending.

It gives you a complete view of your audience’s pain points

Analyzing customer behavior and data gives you a 360-degree view of audience pain points, allowing you to personalize the customer experience across platforms.

By developing this ideal customer platform, you can market to specific audience segments using Google ads, Facebook ads, and email. The best part is, these ads aren’t based around guessing. You’ve used real-world customer data to target client pain points.

4 effective tips for analyzing your audience

Now that you know why you should perform audience analysis before building marketing campaigns, let’s get into our four tips to boost your audience analysis efforts.  

1. Understand the three types of audience analysis

Data managers and engineers make the mistake of analyzing their audience without understanding the three types of audience analytics:

1. Demographic analysis
2. Psychographic analysis
3. Behavioral analysis

Companies also emphasize demographic analysis, which includes age, gender, and location. Although it’s handy, it rarely contains a goldmine of information. So shift your focus to psychographic and behavioral analysis.

Behavioral and psychographic analysis examines how people act and react when browsing the internet. By tracking this, you get an idea of how your audience reaches your site, what channels bring in the most traffic, and areas for improvement.

You can use this information to optimize web copy and personalize marketing campaigns.

2. Conduct market research

Understanding your audience involves more than just knowing what customers want and don’t want. You must also analyze the marketplace. Tools like Ahrefs, Google Analytics, and Quantcast let you identify your competitors’ audience and what attracts them, allowing you to improve.

Another good audience analysis example tool is the U.S. Small Business Association’s SizeUp. It helps you understand your competitors’ audience using data gathered from surveys and online behavior.

The U.S. Census Bureau’s site is also helpful when gathering demographic data because you’ll know your audience’s income, education level, and household size.

3. Collect customer data

Third-party data can only get you so far. To be the first to predict trends and customer segments, you want to gather data from your own audience. 

This is where a customer data platform like Lytics is beneficial. Lytics helps you gather, organize, and store data so you can make the right marketing decisions. Collecting customer data may seem intimidating, but you can start by:

• Running surveys
• Recording transactional information
• Promoting contests and competitions

4. Create customer profiles and market segments

Once you have this pool of data neatly organized in a tool like Lytics, it’s time to create customer profiles. This involves organizing groups based on willingness to buy, income, behaviors, values, and personality.

But it’s vital to look into demographic, behavioral, and psychographic data because relying on one too much can skew your customer analysis.

Analyzing your audience is easy with Lytics

Analyzing your audience is essential to running successful marketing campaigns since it enables you to understand your customer’s needs better so you can tailor sales copy accordingly. This saves you time and thousands of dollars because all your marketing efforts are based on real-world data, not estimates. 

The Lytics customer data platform makes collecting, organizing, and storing customer data easy so you can focus on more important tasks like understanding your audience’s behaviors.

If you’re looking to analyze your audience with ease, consider signing up for a free trial with Lytics.