5 strategies for increasing customer engagement

Customers who are fully engaged with your brand represent a 23% higher share in profitability. This makes customer engagement the key to long-term business success.

To gain a more satisfied customer base, you must make use of a few killer customer engagement strategies along the way. But first, it helps to have a solid understanding of customer engagement.

What is customer engagement?

Customer engagement is any interaction clients have with your organization. When someone reaches out to your support team for assistance – that’s customer engagement. Or, when a person visits your website after seeing your Facebook ad, it’s also customer engagement.

For marketers, this means not just capturing your audience’s attention, but also offering compelling and valuable content to keep them thinking about you during every stage of the customer experience.

The touchpoints your customers choose and the moments in which they are most likely to interact with your organization can tell you quite a lot about their satisfaction levels. This helps better align your efforts with their needs over time.

Now that we know what customer engagement is, let’s cover how to increase customer engagement.

How to engage customers

An effective customer engagement campaign rewards businesses by bringing in more leads while retaining existing customers. But there are many different ways to engage customers, which confuses new marketers and entrepreneurs.

So how do you keep your customer engagement on point? Well, here are a few factors worth considering.

1. Focus on creating more value for your customers

A staggering 84% of companies that took the time to bolster their customer experience reported an increase in their revenue.

You could do this by offering discounts, doing giveaways for taking surveys, running customer loyalty programs or tailoring your products and services towards your customers needs.

So although trying to increase profits make sense, ensuring you put your customers’ needs first is more likely to amp up your revenue over the long term.

2. Improve customer service

Drilling into the details of your current customer service setup can yield incredible results in terms of improving satisfaction with your brand.

Effective service builds trust which helps customer retention. Plus, good service carries the potential of converting customers into brand advocates capable of bringing in additional leads.

3. Leverage interactive experiences

Interactive experiences dramatically boost customer engagement.

Think of interactive experiences from a customer’s perspective as any type of engagement you can directly influence and tailor to their interests.

This could be by using games, rewards, and selections to make it easy for them to not only get more out of your offerings, but also tell you about themselves and what they’re looking for.

4. Implement surveys

Client experience surveys give you a rare glimpse into your customers’ minds. The process of learning how to improve customer engagement should include surveys to help highlight what you’re already doing right, and what might need work.

Surveys help describe different parts of each customer interaction. This paints a more detailed picture of customer engagement within your organization that can be used to build better products.

Start by identifying key areas you’d like to drill into and choose an appropriate survey type to match the context. From here, continue interpreting the responses you receive and transform customer concerns into engagement-boosting organizational change.

5. Customize the customer experience

Customers respond to customization. An Epsilon report shows that 80% of customers are more likely to complete a purchase when their experience with a brand has been tailored to their interests.

Personalized customer experiences are based on knowing your customer better than they know themselves. So your company must use software to record each customer’s needs and concerns. This means using their name when creating email newsletters, upselling products they’re interested in, and suggesting relevant articles.

Fortunately, Lytics provides powerful customer engagement tools that you can use to tailor your customer’s experience.

Consumer engagement is key to long-term growth

Client engagement success over the long term requires a unique and creative approach.

Leveraging data at scale to better understand your audience as well as adapt your services to suit their behavior in real time can give your company the edge it needs to come out on top in today’s challenging market.

Expectations from customers are on the rise and businesses must step up to meet these demands if they intend to beat out competitors. Feel free to sign up for a Lytics demo to help keep your customer engagement efforts aligned with the interests of your audience.