Blog

How to handle consent in a privacy-forward world

Why customer data unification matters for your business

The massive personalization opportunity in direct-to-consumer sales — thanks to first-party data

The ultimate beginner’s guide to big data marketing

6 tips for effective communication with B2B customers

Why post-cookie marketing will lean on deterministic customer identity resolution

Passing the SOC 2 Audit for 2021: Lytics helps make sense of your customer data and your legal data protection obligations

5 common pain points found within product development strategies and how to overcome them

Customer data infrastructure: Why is it important?

Best practices for encouraging customer reviews

Achieve better marketing and media ROI through behavioral insights

How data layers work and what you should know

Third-party cookies are crumbling. What does this mean for advertising beyond 2022?

Embracing composability: What do your CDP, cloud data warehouse and headless architecture have in common?

How to master email personalization and relevance with a unified customer view

What are product qualified leads (PQLs)?

What is data orchestration and why does it matter?

Understanding how server-side tracking works

Relational vs. non-relational databases: Understanding the difference

Customer LTV maximization: A guide

How advanced marketing attribution can help level up your marketing

Creating the golden record: 4 tips for a single customer view

5 New security advantages of ML and AI-based marketing technology

3 Little-known advantages of real-time data streams