Blog

How The Economist grew digital subscriptions by 300%

Should you build or buy MarTech tools? For Tableau, the answer was a hybrid approach.

Smart audience segmentation and suppression with a CDP

Is your organization ready for a Customer Data Platform?

11 surprising stats about the multi-channel purchase process

What to look for in a Customer Data Platform

Building a MarTech super stack: Tips from leading tech companies

Planning to implement a CDP? Choose one with the right capabilities

5 Lytics CDP marketing results that will blow you away

11 reasons personalized marketing is essential to business success

How Dr. Martens used Lytics CDP to achieve a 60% higher conversion rate

Everybody’s talking about Customer Data Platforms

Marketing 3.0: Evolve your personalized marketing with a CDP

How to get the most out of your Customer Data Platform with Lytics’ strategic consulting services

Chief Marketer special report: How marketers use data to create customer confidence

Customer data challenge: Improve MarTech efficiency and ROI with unified data (webinar)

Making behavioral marketing work for your brand

How to align your organization around customer centricity

The ultimate guide to Facebook advertising with Lytics CDP

How identity graphs make marketing smarter

Five foundational practices to maximize your AI investment

Market leaders put CDPs at the center of Digital Experience Platforms

Using Lytics to improve ad retargeting: Top 5 use cases

The power of outcomes