Blog

Lytics’ 2023 momentum: What we’ve done and what’s to come

Building a best-of-breed customer data platform and martech stack

Privacy by design: How Lytics offers flexible data storage and access without compromising security

Growth without compromise: 3 reasons to invest in CDP and CX technology in a difficult economic market

Why data-driven IT departments are leading digital business transformation in 2023

Data-driven decision-making: A simple guide for modern businesses

What is clickstream data? Why it is useful?

What is lead scoring and how do you do it right?

Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse

Data-driven marketers’ path to growth in a recession: Strategic ad spend

Concerned about an economic downturn? Kick off a trial with Lytics for 30-day time to value.

More impact, smaller budgets: 6 ways marketers can spend smarter and save

Obstacle to Opportunity: How data-driven marketers can navigate a recession

People-based marketing: What it is and how it works

Lytics’ 3 principles of information security (+ best practices)

How bad data affects customer experience (+ 4 ways to ensure data quality)

5 Ways to optimize omnichannel marketing with a CDP

The top 7 CDP use cases for retail marketing in 2023

The top 5 data clean room use cases for marketers

What is the ADPPA and how does it impact marketing?

CDPs are building an “easy button” for DMP replacement

Why brands fail to unlock the power of first-party data

What is data cleaning and why is it important?

2023 Predictions: The rise of connected TV, data sovereignty, and next-generation CDPs