Blog

What’s ahead in 2023? Defensible ROI spending.

What is identity resolution?

What is a digital experience platform, and how does it differ from a CDP?

Data deduplication vs. data compression

The dynamic new way to ensure your data translates to insight: Lytics Reports

How to expand your brand’s reach with YouTube marketing

What is data anonymization?

Valuable data collection methods for customer research

What is customer lifetime value and how is it used in marketing?

What is a data quality audit and how can it benefit your marketing?

Automated data integration: What it is and how to implement it the right way

Omnichannel vs. multichannel marketing: Which is better for your business?

How to avoid alienating potential audiences with your marketing

The FTC data security and privacy update explained

Mass customization: Oxymoron or inevitability?

How consumer data and personalization can support sustainability efforts

How to improve customer engagement with personalized text messages

Retail data collection: How to collect and use customer data

Solve digital transformation’s 5 most pervasive issues — with Lytics Conductor

The post-cookie field guide for modern marketers

The 30+ most important CDP market stats to know in 2023

How to choose the right Customer Data Platform (CDP) for financial services

Customer data protection in CRM: A practical guide to CRM data security (2023)

CDP vs. Marketing Automation Platforms: The key differences