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A guide to cross-channel campaign management strategy

How to improve your customer relationships with data

Abandoned your Customer 360 strategy? Here’s what you may have gotten wrong.

How to leverage transactional data to improve customer loyalty

The essential strategic partnership for 2023: Marketing and IT

The modern data stack — everything you need to know

ETL vs. ELT: 6 major differences to know

Structured vs. unstructured data: A simple guide

Bring on the second wave of CDP: ROI-driving, composable and privacy-centric

Why is audience segmentation important for your business? (+ the easiest way to do it)

Why data optimization matters (and tips for how to optimize your data)

7 methods of audience analysis you should know about

How to conduct audience analysis in 5 steps

What is transactional data and how can you leverage it?

How Lytics CDP simplifies data access and governance

What is audience analysis and why is it important?

Demographic audience analysis: What it is and how to collect data for it

Why aligning IT and marketing leads to better ROI and stronger collaboration

Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles

3 ways to use demographic data (and how to move beyond it)

How social networks put consumers in charge of the way brands use data

4 key tips for analyzing your audience

For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud

How to analyze your audience for free using Google Analytics