Blog

What’s data aggregation and why does it matter for business?

What are first-party cookies and how can you use them effectively?

Data clean room: What it is and how to use it for business growth

Audience segmentation: Everything you need to know in 2022

Cookie reliance for marketers: What it looks like and how it will change

How consumer companies leverage data for better marketing decisions

The customer 360 data program and cloud connectors: Guiding principles for success

How inflation and the end of cookies will redefine marketing and advertising success in 2023

How to segment your audience for email marketing

6 Audience segmentation mistakes to avoid at all costs

How to do audience segmentation to target the right customers

Data advocacy panel: I’ve assembled my team, now what?

Customer churn prediction: How to do it (and reduce customer churn)

Operational analytics use cases

The end of cookies is near. Why are marketers still dragging their feet?

Evaluating cloud connectors for the customer 360 data program

The pros and cons of audience segmentation

Mary Burbridge named Lytics’ Director of Sales

Data modeling: What it is and how to do it (+ Tools)

Data breaches: How they happen and how to deal with them

9 tips for being a transparent and privacy-centric brand

Lytics new government data requests policy keeps customer data ownership where it belongs: With our customers

Personalized advertising: How do consumers feel about targeted ads?

How to use customer data analytics to increase sales