Blog

Operational analytics: A mini guide for data managers and analysts

Customer 360 data programs and the emergence of the Cloud Connector

How to use propensity modeling for web personalization

Establishing the link between a CDP and reverse ETL

Data informed vs Data driven: What is right for your business

Client side vs Server side: Everything you need to know

Event tracking: A mini guide for developers

How to personalize content for first-party PII

4 Benefits of a composable customer data platform

How does a quality CDP help identity resolution?

How can you measure the ROI of a customer data platform?

A revolution in marketing data architecture (+ a better way to enable access, and activate your data warehouse)

Never choose between data security and flexibility. Here’s how to achieve both.

The ethics of customer behavioral tracking

The importance of offering value (not just products) to your customers

Understanding the role of semantic mapping in digital optimization

Mastering ABM in 2022 with a flexible CDP

Customer 360: To build or not to build?

How to get more value from your cloud data warehouse

SQL: How-tos, tips, and tricks for the non-technical professional

Data pipeline vs. ETL pipeline: What’s the difference?

The scoop on diversity and inclusion in modern-day advertising

Data layer implementation and examples to get you started

A guide to privacy-first marketing in 2022