Blog

Matching customer data across a disjointed tech stack

7 ways marketers can (and should) leverage data science

Customer analytics: Why and how to track them

Exploring the benefits of CDP technology

Understanding the impact of 2022 data privacy regulations

Customer data platform: Revolutionizing the relationships between marketers and data

What is Customer 360? (And how can you make sure you get it right?)

5 steps to creating a unified customer view

Consent-positive data advocacy panels: Why do I need one, how do I build one?

Maximize business efficiency with these cloud data warehouse best practices

The 3 biggest mistakes to avoid when it comes to data pipeline implementation

How to alleviate costs through database integration

If you want to offer better security for customer data, build CDP into your data warehouse

How to increase marketing reach using lookalike modeling

Protecting first-party data enhances your relationships with customers

5 key examples of first-party data

3 use cases: Try Lytics and make the most of your customer data

3 essential characteristics of a great CX tech stack

Website personalization: 7 examples to inspire you

Webhooks explained (In plain English)

What is a graph database? The role of graphs in data analysis

Ad agencies and CDP: The future of marketing

What is data governance and why do you need it?

Using data science and behavioral profiles for accurate content matching