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How Dr. Martens uses unified customer profiles for 60% higher conversions

Chief Marketer news site recently covered Dr. Martens’ packed talk on how they use Lytics’ Customer Data Platform to improve e-commerce conversions and average order value. The iconic shoe retailer takes advantage of Lytics’ built-in data science to match relevant products to customers and to create a centralized, progressive, and unified customer profile across their marketing channels. The strategy has already seen great results: 60% higher conversion for more targeted audiences and a 20% higher average order.

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Our takeaway

Lytics offers behavioral scoring that allows brands to better match individual customers and would-be customers with the right product lines (e.g. vegan footwear versus leather low-top boots versus artist-series collection). Instead of a one-size-fits-all marketing approach, focusing on a more targeted audience with a relevant message will yield higher conversions and customer engagement every time. Curious how your brand can achieve these results? Reach out for a demo.



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