Customer data and machine learning: What you should know

In today’s competitive, digitized, and demanding business landscape, machine learning is more of a necessity than a luxury. That’s because we produce and consume staggering amounts of data daily.

Slightly over a decade ago, the average American consumed 34 gigabytes of data per day. It’s safe to say that this has increased considerably. After all, more than 300 billion emails are sent on a daily basis.

As a result, it’s becoming more difficult to acquire customers, connect with them and keep them engaged for the long haul. Thankfully, customer segmentation and machine learning can help address this in two key ways: turning massive data sets into meaningful, actionable insights and helping optimize messaging so it doesn’t fall through the cracks.

What is machine learning?

Sure, machine learning is powerful and highly capable, but just what is it? While it’s often used in conjunction with artificial intelligence or AI, the two aren’t interchangeable.

Machine learning is an application of AI that enables systems to automatically improve without needing instruction. Rather, systems use data analysis and past experience.

How can machine learning be implemented in marketing?

Marketers can incorporate customer data platform machine learning into their strategies in various ways. This includes customer-centric communication, customer segmentation, customer behavior insights, and better outcome prediction.

Machine learning and marketing: Keeping customers at the core of marketing efforts

Regardless of the tools at your disposal, your customer should be the focal point of your marketing initiatives. This approach, called customer-centric marketing, places emphasis on prioritizing customer needs and interests in all marketing activities.

Customer classification machine learning can help align business goals with those of customers. For instance, Lytics Consumer Data Platform can provide insights on customer behavior based on first-party data. This then allows you to make better product or service recommendations that match what clients are in search of.

Another example would be improving customer experiences. Let’s say a customer adds one of your products to their cart but doesn’t check out.

With AI customer data software, every encounter they have with your business after this can be intelligently optimized, so they can receive a reminder to complete the purchase, get a discount as an incentive, or be rewarded with a free item after purchase.

Lytics enables you to do this with a click of a few buttons. We offer integration with some of the most widely used platforms for advertising, analytics, email, and automation.

Customer segmentation and machine learning

Customer data increases in size and complexity over time. It, therefore, makes sense to segment customers based on specific variables such as demographics. Machine learning improves this process by making it automatic and continuous.

Based on their attributes, individual customers occupy unique positions within a system.

Machine learning tools then use algorithms to determine where each customer lies in the system. The good news is that all this happens on the back end so you have an intuitive, uncomplicated interface full of insights.

You can segment your customers based on geographic location, product preferences, purchasing habits, and so much more. When it comes to making decisions and rolling out campaigns, you can do so in a manner that’s personalized and therefore more effective.

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What is Lytics?

Every moment your customers interact with your business, they’re telling you precisely what they need. We created Lytics so you can utilize this data effectively in order to create meaningful experiences for them.

Why choose Lytics?

Lytics is intuitive, data-driven, and designed with marketers in mind.

Unlike other business intelligence tools, we focus on tailoring insights based on your objectives and desired outcomes rather than collating heaps of data. That way, you can be up and running on our platform in as little as 30 days rather than several months.

We also offer a Content Affinity Engine, a one-of-a-kind tool to gauge the level of interest a user has with a particular content topic. Lytics stores this data without aggregation, enabling you to reach customers based on the groups of topics that appeal to them the most.

What can Lytics do?

Lytics is a powerful software for marketers. We allow you to give every customer a personalized experience. We do this based on the industry you’re in, the experience you want to create, and the tools you want to integrate.

To explore what Lytics can do for your business, try Lytics free for 30 days.