Driving Personalization Forward at Brand Leadership Community in Copenhagen

On December 5, we presented at the Brand Leadership Community (BLC) event in Copenhagen, Denmark. This event brought together marketing and data leaders primarily from Denmark and Sweden, representing a wide range of industries. The event was designed to inspire and equip these leaders with actionable insights for crafting personalized, data-driven strategies that resonate across channels and platforms. The agenda featured power talks, discussion panels, and peer-to-peer breakout sessions covering topics such as omnichannel marketing, video storytelling, social media integration, and impactful personalization strategies.

I presented on “Why Personalization Matters,” and shared how Lytics is helping brands create living, breathing customer profiles that combine content and customer insights to fuel intelligent, omnichannel orchestration. I shared how businesses are using Lytics to craft cohesive and meaningful customer experiences that drive engagement and loyalty. Attendees walked away with actionable strategies for turning data into dynamic customer journeys that truly connect.

The BLC event highlights an ongoing shift in modern marketing: personalization is no longer optional. By blending data-driven insights with creativity, brands can build authentic connections that transcend platforms and create lasting impact. Events like this underscore the importance of collaboration and innovation, and Lytics is honored to contribute to this critical dialog, helping brands harness the power of data and personalization.

The xCDP is HERE

If your business wants to simplify the killer complexities of personalization at scale, Lytics xCDP helps marketing teams connect with their customers in more relevant and personalized ways across the customer journey.

Get started with Personalization Engine for free with upgrade to xCDP starting at $500/month.