How to get started with Lytics Cloud Connect

Cloud Connect is integral in a Composable CDP strategy. This application is a new product from Lytics that provides your business reverse ETL capabilities built on Lytics industry leading data infrastructure. As a component of the Lytics suite of CDP products, Cloud Connect is the first step in making your customer data accessible in a secure way, activating audiences to all your marketing tools and ad channels.

Cloud Connect sits directly on top of your customer data warehouse – providing secure access to your data, so you don’t have to send it to another database for activation. Cloud Connect provides a privacy-centric approach so you don’t have to send all your data everywhere. Instead, simply query the data where it resides and then use the results to activate targeted campaigns.

Importantly, and uniquely for Lytics Cloud Connect, this new product is also more than just a point-solution; it’s part of a suite of CDP products that give customers a path to create a best of breed CDP stack.

Our composable approach means that you can get started now (today!) with Cloud Connect. And as your needs change, you can add additional CDP products for real-time data collection, identity resolution, real-time profiles and personalization and more … when you need it.

Setting up an account for free and building your first queries and audience segments for targeting is simple. Get started unlocking value from your Customer 360 now.

Step 1

Log into your free Lytics Cloud Connect account.

Starter accounts include one data warehouse connection and one destination such as an ad channel – Google Ads, LinkedIn, Facebook or Amazon ads.

Step 2

Select the data warehouse and authorize your connection.

Maintain your data access permissions and create a secure authorization using Oath or JWT token for Google BigQuery, Snowflake, Microsoft Azure or Amazon Redshift.

Step 3

Define your target audience using standard SQL queries.

Query your database using SQL to pull your list of high lifetime value customers, recent purchasers or any specialized audience segment.

Step 4

Select your destination to sync your audience.

Choose any available ad network, email platform or other available business system destination and run your next campaign with this audience.

Unlock audience segments that were previously hard to activate because they were tucked away in your data warehouse.  Looking for some inspiration? Check out our list of customer use cases in the Cloud Connect Community.

Click here to get started with Cloud Connect.

Read the original article on LinkedIn Pulse.