With businesses seeking to get their products in front of the right customers, using insights to inform who should see your ads seems like a no-brainer. Unfortunately, many marketing programs aren’t focused on identifying the right customers based on their behaviors and ultimately spend more for a smaller return.
This is where using real-time insights gained from how your customers are currently engaging can help. Lytics recently introduced an integration supporting the export of its audiences into Amazon DSP, Amazon’s ad-buying engine. In using Lytics + Amazon DSP, advertisers can programmatically buy display and video ads at scale — across devices and formats. Now, you can connect Amazon DSP with Lytics to leverage the behavioral scoring, content affinities, and Insights to improve real-time targeting for Amazon ads.
How it works
Once a user visits a page on your website where the Lytics tag is installed, the user’s browser will send an event to Lytics with the user’s cookie ID. Amazon will then map the Lytics cookie ID to a cookie ID in their system. From there, audiences from Lytics can be exported to Amazon DSP using the Amazon Advertising API for Data Providers.
It’s time to start taking the guesswork out of targeting your customers. Learn more about the integration and how to start exporting your audiences at Learn Lytics.