Looking to strengthen and build customer loyalty? Use email

There are many competing messages targeting your customers and it can get expensive to keep up. Social media is a great tool and many see success with paid ad campaigns, however, there are 3x more email accounts than there are Facebook and Twitter accounts combined.

Despite email campaigns being a cost-effective method to reach customers, it can become lost in the crowd of marketing programs. Knowing who your customers are provides the opportunity to improve conversions, drive deeper engagement, and customer loyalty. But, do you have the right insights from your customer data to send the right content to each subscriber?

One of the many risks of not delivering your message to the right audience is email fatigue, which can lead to an increase in unsubscribes or reduced conversion opportunities. Not wanting to overwhelm their subscribers with more of the same, one of our digital media customers, Industry Dive, began using content recommendations leading to higher levels of engagement.

In turn, they were able to gather more customer intelligence and use the information to drive smarter content recommendations to their subscribers.

Interested in learning more? Check out our 15-minute snack break on how you can provide customers with truly personalized content, drive deeper engagement, and improve their experience with your brand.